For the ultimate music listening experience, QQ Music uses both AI and virtual communities

During the upcoming National Day holiday, whether you choose to travel or stay at home, there is at least one high-tech auditory feast that you should not miss: the Music Zone Galaxy Concert Hall jointly created by QQ Music and CCTV Music will be held on National Day. During this period, a symphony concert with the theme of "Galaxy Symphony Hall, Let's Celebrate National Day" was held online.

This is part of the overall cooperation between QQ Music and CCTV Music. CCTV Music has officially settled in the QQ music virtual community Music Zone and created an exclusive music virtual interactive room. The two parties also collaborated to launch the "Galaxy Symphony" sound effect, which is a symphonic subcategory of the "Galaxy Sound Effect" created by QQ Music's application of artificial intelligence. Through "Galaxy Symphony", listeners can significantly improve the symphony listening experience and adapt it to the online virtual community

In terms of technical content, even among the global streaming music platforms, the cooperation between QQ Music and CCTV Music is quite cutting-edge. During this National Day period, the strangers you see wearing headphones and listening to music on the high-speed train may be communicating with you in the virtual community about the AI-optimized symphony experience. It is quite a "cyberpunk" thing to think about it. .

In fact, listening to music is a highly technical activity

A fact that many users don’t know is that digital music still has a lot of room for technological progress after decades of technological development.

For example, due to environmental and hardware limitations, the "listening to songs" experience of digital streaming media often cannot fully restore the live expressions of artists and singers. However, through technological innovation, the expressiveness of digital music can gradually approach the highest quality native master tape, and it can also be modified and optimized according to user preferences

Galaxy sound effects are developed by QQ Music to meet this demand. As a sound effects processing software development kit (SDK) with cross-platform capabilities, Galaxy Sound Effects uses digital signal processing and artificial intelligence technology to comprehensively optimize the user's audio experience and can adapt to various hardware platforms

Galaxy sound effects are currently used in QQ Music, National Karaoke, and in-vehicle environments to optimize the listening experience of hundreds of millions of users.

The "Galaxy Symphony Hall, Let's Celebrate National Day" themed symphony concert, which was launched during the National Day holiday, used the "Galaxy Symphony" sub-category of Galaxy Sound in symphony. Galaxy Symphony enables the sound source of each symphony instrument to be clearly discernible, giving the performers an experience as if they are right in front of the user. With the support of technology, the broadening of the sound field will help users feel the magnificence and delicacy of the symphony more comprehensively, significantly improving the user experience.

The Galaxy Symphony Hall held a concert with the theme of "Joining the Music of National Day", demonstrating the cutting-edge innovation of Galaxy sound effects and virtual communities. QQ Music’s virtual community Music Zone was launched in July last year. After more than a year, Galaxy Sound Effects has made many updates and improvements to the virtual environment and established a dedicated sound effects laboratory. Now, users can freely DIY different sound effect props experiences in a variety of virtual sound effects environments. Due to the excellent experience of this product, Music Zone is even used by users to refer to decoration plans for real residential rooms

Another innovation of Galaxy Sound is the currently highly anticipated AIGC. With the help of artificial intelligence technology, Galaxy Sound Effects can automatically generate score, pure music and ambient music based on music. In the past, this content required manual work by professional musicians to produce, but now it can be automatically generated on a large scale at very low cost

The power of technology brings the ultimate music listening experience, which is the development direction of digital music streaming platforms

While cooperating with CCTV Music, QQ Music is also advancing its cooperation with China Philharmonic Orchestra, Guangzhou Symphony Orchestra, Shenzhen Symphony Orchestra and other top domestic symphony groups to jointly continue to optimize the "Galaxy Symphony", which reflects the QQ Music The pursuit of the ultimate music listening experience brought by the power of technology.

Anyone in the industry who understands the development status of music streaming media knows that symphony is far from the most popular form of music content. It can even be regarded as a niche hobby among hundreds of millions of digital music users. However, from a technical point of view, The optimization of symphony is the most technically challenging. Generally, a symphony orchestra has at least dozens of instruments and as many as hundreds of musicians playing at the same time. "Galaxy Sound Effect" can optimize the symphony and support general pop music.

QQ Music’s choice to challenge the symphony can actually be seen as a honing of its own technology to better serve a wider range of content needs. Galaxy sound effects have not only directly improved the listening experience of hundreds of millions of users on QQ Music, National Karaoke and other platforms, but have also been used in QQ Music’s Zhenpin series of value-added services, directly bringing business results.

In the latest second quarter financial report, Tencent Music Entertainment Group (TME) also specifically mentioned this. In the performance report, they stated that they are working hard to optimize high-quality rights and product experiences to increase the engagement and stickiness of platform users. For example, QQ Music has upgraded the Zhenpin sound quality series to ensure that users get the best listening experience, and also extended the Zhenpin sound quality sound effects to car scenarios

Just on September 27, Qualcomm and Tencent Music Entertainment Group announced their cooperation to launch "Snapdragon Premium Sound Quality", using the AI ​​computing performance of the Snapdragon mobile platform to efficiently run the QQ Music Premium Sound Quality AI model algorithm on the terminal side. .

The power of technology not only brings the ultimate listening experience, but also improves business capabilities. This is a victory for products and technology, and an important reason for the continued success of QQ Music as an established domestic music streaming platform

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