Sources say Amazon is developing an AI chatbot that will be integrated into the search bar in January next year

According to reports, Amazon is developing an artificial intelligence-powered chatbot that will allow users to search on its e-commerce site. Currently, the chatbot is undergoing internal testing and is expected to be launched as early as January next year. The internal code name of the project is "Project Nile". It hopes to add a layer of artificial intelligence to Amazon's existing search bar. Intelligence enables instant product comparisons, allows users to ask more specific questions, and makes more precise recommendations based on search context and personal shopping data.

) in the search bar. According to the original plan, the chatbot was supposed to be launched last month, but it has now been delayed until around January next year, first in the US market. Through interactive search powered by artificial intelligence, Amazon hopes to improve the shopping experience and increase sales, especially on mobile devices. According to people familiar with the matter, this project is highly valued within Amazon and has the support of senior leaders such as CEO Andy Jassy and head of retail Doug Herrington

Amazon is the platform of choice for many online shoppers. The project has broad implications. According to data from e-commerce software developer Jungle Scout, more than 60% of U.S. consumers search for products on Amazon.com

This case demonstrates Amazon’s latest attempt to apply generative artificial intelligence to its e-commerce website . According to reports, Amazon launched an artificial intelligence tool for sellers last month to help them automatically generate copy for product pages. Sellers can use the tool to describe their products, and the tool will prompt them to enter a few words. keywords or sentences. The tool will then generate a series of content, including product titles, key points, descriptions, etc., for sellers to use to build lists

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