Competition in the high-end mobile phone market: The peak showdown between Huawei and Apple

News on September 5, according to supply chain news, Huawei Mate60 The order volume of Pro has soared to 15 million to 17 million units, and the market sales prospects are promising. If this news is true, it will have a profound impact on China's high-end mobile phone market. It is estimated that based on the shipment of approximately 25 million high-end mobile phones per quarter, Huawei is expected to account for 70% of high-end mobile phone sales in the domestic market in the fourth quarter. Other mobile phone manufacturers can only share the remaining 30%, while Apple is expected to will capture the lion's share of it. This situation seems to remind people of Huawei's peak moments a few years ago.

However, this is just a prediction. It should be noted that although Huawei Mate60 is currently selling well, Apple has not yet released an iPhone. 15 series, this annual flagship will become the main competitor of Huawei Mate60 series.

According to the editor’s understanding, the market analysis agency Omdia previously predicted that Apple’s iPhone The global shipments of the 15 series will reach 75 million units, of which the base model will account for approximately 26 million units, and the Pro model will account for approximately 20.5 million units. There are approximately 28.5 million Max models. However, due to supply chain issues, there is news that the iPhone The shipment volume of 15 may be reduced to 70-80 million units, but some analysts are optimistic about its shipments and believe that it may reach around 80 million units.

From a configuration perspective, iPhone The 15 series, especially the high-end models, are expected to have significant upgrades, involving many aspects such as processor, photography, design, battery life, and flash memory. However, for Chinese consumers, the Huawei Mate60 series uses domestic processors and is expected to be more affordable, making it more attractive to the domestic market.

Overall, although Huawei Mate60 Pro currently performs well, with the Apple iPhone With the upcoming release of the 15 series, competition in the high-end mobile phone market will further intensify. Consumers can expect to see a fierce battle between the two giants to provide them with more high-quality mobile phone choices.

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