Haier denies launching car brand: focus on digital empowerment and industrial Internet

According to news on September 3, recent reports about Haier’s involvement in the automotive field have attracted widespread attention. However, according to insiders within Haier, the company currently has no plans to launch its own brand of automobile products. Although there have been rumors that Haier will enter the vehicle field, Haier insists that these rumors are not true. In fact, Haier is committed to building an industrial Internet sub-platform with relevant automobile companies to provide digital transformation support for the entire automobile industry chain.

In this effort, Haier relies on its Kaos Industrial Internet platform to work closely with various automobile companies to jointly promote digital transformation. Haier's goal is to achieve seamless collaboration between the upstream and downstream of the automotive industry chain by connecting automotive manufacturing-related companies, thereby improving overall production efficiency and product quality. Relevant people from Haier said that they hope to bring new growth momentum to the automotive industry through innovative applications of the industrial Internet.

Last year, rumors about Haier’s involvement in the automotive field spread in the market, and even the changes in the registered capital of its affiliated company Qingdao Kataichi Automotive Technology Development Co., Ltd. were interpreted as Signs of Haier building its own cars. However, Haier quickly denied these rumors, emphasizing that the new company is not a car manufacturer, but focuses on providing digital empowerment support to companies in the automotive industry chain.

According to the editor’s understanding, Haier has already been involved in the automobile industry long ago. By cooperating with a number of intelligent networked automobile service providers and signing strategic cooperation agreements with well-known automobile companies, Haier is actively exploring how to integrate intelligence into The integration of home technology and the automotive industry creates a new home-car interconnection ecosystem, bringing consumers a more convenient and intelligent life experience.

Although rumors about Haier's car-making are still circulating outside, Haier has made it clear that the company's current focus is still on digital empowerment and the industrial Internet field, rather than launching its own brand of cars. Through cooperation with enterprises in the automotive industry chain, Haier will continue to play an important role in technology and innovation and contribute to the sustainable development of the entire automotive industry.

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