Ford Electric Horse strategic adjustment: Changan Ford takes over operations, official account takes over business transfer

Ford Electric Horse announced a major strategic adjustment, planning to close social media accounts on August 25 and transfer its business and functions to Changan Ford’s official account. This move has attracted widespread attention in the industry

Ford Electric Mach Technology, as the electric vehicle business of Ford Motor in the Chinese market, established an independent company, Ford Electric Mach Technology, in 2022 to promote the electrification development of Ford Motor in China. However, just over a year later, Ford Electric Horse announced that it would hand over its business to Changan Ford, triggering speculation and discussion in the industry about this decision. It is understood that Changan Ford has On the 1st, it officially took over the operating business of Ford Electric Horse in the Chinese market, and plans to upgrade the cockpit platform of existing Ford Electric Car owners as the first step in business transformation. The upgrade will use Qualcomm's third-generation Snapdragon platform ("8155" chip) to significantly improve the response speed and intelligence level of the vehicle system, providing car owners with a more convenient and intelligent driving experience

Ford electric car owners will benefit from Ford's strategic adjustment, and they will enjoy Changan Ford's comprehensive service support. The first batch of nearly 300 authorized dealers will provide them with a wider range of services. At the same time, the number of Ford Electric Horse sales outlets will also nearly triple, covering the core markets of 70 key new energy cities across the country. This move is expected to further enhance the influence and competitiveness of the Ford Electric Horse in the Chinese market

Ford Electric Horse employees’ internal purchase price information was recently exposed on social media, showing that the internal purchase price of this model is low and Enjoy big discounts. However, Ford China has not yet responded to this, and the authenticity and related details of this rumor still need to be further confirmed and explained

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