Apple announces financial results for the third fiscal quarter of fiscal year 2023: iPhone sales decline

According to the latest financial data for the third fiscal quarter of fiscal year 2023 released by Apple, against the backdrop of the continued downturn in the global smartphone market, Apple’s major hardware revenue is also declining, although overall revenue exceeded market expectations

Apple achieved single-quarter revenue of US$81.8 billion in the third fiscal quarter of fiscal 2023, exceeding market expectations. However, iPhone, as the main product, had sales revenue of US$39.67 billion, down from US$40.67 billion in the same period last year. In addition, hardware sales revenue such as Mac, iPad and other wearable devices also showed a downward trend, reaching US$6.84 billion, US$5.79 billion and US$8.28 billion respectively.

According to the editor’s understanding, the smartphone market is expected to be in Recovery will begin in the second half of 2023, which is a positive sign for the entire industry. At the same time, Apple plans to launch the iPhone 15 series in the second half of the year, which will undoubtedly attract the attention of a large number of consumers. Market expectations for its report for the next fiscal quarter are high

Although the smartphone market is currently sluggish, as the industry adjusts and Apple’s new product releases, we look forward to injecting new vitality and development opportunities into the smartphone market. The market trend still needs to be observed, and the global smartphone industry will continue to face challenges and opportunities

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