Competition in the incremental market for foldable screen mobile phones is fierce, with Huawei, OPPO and vivo ranking among the top three

Recently, iResearch, a well-known Chinese research institution, released a report on China’s folding screen mobile phone market. The report conducted a detailed investigation into the domestic folding screen mobile phone market in May 2023, and conducted statistical analysis from multiple aspects such as the stock market, incremental market and user distribution.

According to data provided by iResearch, in May 2023, Huawei ranked first in the folding screen mobile phone stock market with a market share of 43.7%. Followed by Samsung and OPPO, occupying 26.4% and 20.0% of the market share respectively. It is worth mentioning that OPPO Find N2 Flip stands out in terms of model performance and successfully entered the TOP3. Overall, horizontal folding models account for more than three-quarters of the market share.

The report also pointed out that in the incremental folding screen mobile phone market in May 2023, Huawei, OPPO and vivo are the three brands with the largest number of users. With the release of more and more new small folding mobile phones, vertical folding models have performed very well, with OPPO and vivo’s vertical folding models occupying the top two positions in the incremental market. Among horizontal folding models, Huawei’s Mate Xs 2 performed relatively strongly. In addition, among users who changed their phones, the vertical folding models of OPPO and vivo also occupied the top two places, with the proportion of vivo X Flip slightly higher than that of OPPO Find N2. Flip.

According to the observation of users changing mobile phones, those who mainly switch to folding screen mobile phones are those who previously used Huawei Mate series and P series mobile phones. Users of relatively concentrated replacement brands are mainly concentrated in the TOP10 series, accounting for 60.1%. Huawei and iPhone users are the main replacement users of foldable screen mobile phones.

More than half of the folding screen mobile phone consumer groups are male users aged 31-45. These users have relatively high spending power, and the middle consumer group accounts for nearly 40%. In addition, existing users are mainly concentrated in Guangdong, Beijing, Jiangsu and other provinces and cities, especially in North and East China, with users in first- and second-tier cities accounting for 53%.

Existing users of foldable screen mobile phones in May mainly use foldable screen mobile phones for daily use such as practical tools, short videos and social chats. Judging from different brands, Huawei and Honor users are more distinctive in office, security and smart applications, while OPPO and vivo users are more prominent in social, shopping and lifestyle applications.

According to iResearch report data, comprehensively considering China’s folding screen mobile phone market, it will show a series of eye-catching trends and characteristics in May 2023. The foldable screen mobile phone market will continue to thrive driven by continuous technological advancement and evolving user needs.

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