Apple launches 15-inch MacBook Air, a perfect combination of powerful performance and portability

According to news on July 4, Apple released a highly anticipated new product at the 2023 Worldwide Developers Conference - the 15-inch MacBook Air. This MacBook Air is ideal for those who want a larger screen.

New 15-inch MacBook Air uses a large 15.3-inch Liquid Retina display and is equipped with an M2 processor with excellent performance. With up to 18 hours of battery life, a six-speaker system, and a silent fanless design, it's the perfect blend of powerful performance and portability.

According to Apple’s senior product manager Laura Metz and enterprise IT marketing manager Thomas Tan, during the Intel era, Apple tried to launch a 15-inch MacBook Air, but because it did not fit their concept of the "Air" series of products, it was not realized in the end. However, with the launch of Apple's self-developed chips, the situation has changed.

Metz also said that only through Apple’s self-developed chips can they integrate suitable hardware and perfectly combine a larger screen, the long-lasting battery and stronger performance that users expect.

According to the editor’s understanding, Metz also specifically mentioned that the 15-inch laptop market is very important. They understand that some users want more screen space on the MacBook Air, but don’t need a MacBook Pro's extra features and performance. The release of this 15-inch MacBook Air meets the needs of this user group.

The 15-inch MacBook launched by Apple this time Air will undoubtedly further enrich its Mac product line and provide users with more choices. In the future, we can expect Apple to bring more exciting innovations and breakthroughs to the MacBook series based on its self-developed chips.

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