Will AI make media professionals jobless? You are worrying too much...

Editor: Gong Xia Li Yilinzi

Source: Comprehensive from Beijing News, Tencent Media Research Institute, Young Journalists Magazine, etc.

AI continues to refresh the screen.

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As the wave of AI technology development approaches, for original authors in any field, the worry of "being replaced" looms.

As a result, a topic has been mentioned frequently: Will AI replace news media people?

Some people even started to create anxiety for media people.

At this point, you might as well answer two questions first:

1. Can AI replace media people to go to news sites and interview first-hand news materials including pictures, texts, videos, and audios?

Second, in addition to simple information such as weather forecasts and stock market conditions, would any authoritative media dare to directly publish manuscripts that are "pieced together" through tools including ChatGPT?

The answer is very clear.

Technology has its advancements, and media people have more value of their own, so there is no need to worry at all.

01

Media people’s attitude towards AI

Industry insiders generally hold a positive attitude towards the application of the emerging AI technology in the media industry.

The article "Strengthening Risk Prevention and Ethical Construction of Deep Integration of Media and Technology" published by the public account of "Media" magazine believes:

The media industry is the first perceiver of the latest things and should also be the earliest embracer of the latest technologies.

The media industry must make good use of modern communication technology represented by ChatGPT to promote the continued in-depth integration of media and technology and enhance user experience and media influence. In the near future, let ChatGPT technology become an important force in promoting industrial upgrading and change.

In the face of new technologies, media people do not need to avoid them at all, but should think about how to make good use of new technologies to improve work efficiency, make work more complete, and achieve "human-machine collaboration."

02

Four ways media professionals use AI

More and more news organizations are beginning to use artificial intelligence technology to assist reporters in their work to improve efficiency, reduce costs, and improve content quality.

Tencent Media Research InstituteIn "New Changes in Journalism: How does AI change the way journalists work?" 》The article summarizes four AI usage scenarios for media professionals:

1.AI rewrites the data search method

In the past, reporters had to flip through massive amounts of paper materials to find the information they needed. With the rapid development of artificial intelligence technology, the methods of collecting information and data are also constantly evolving.

First of all, AI search can use technologies such as natural language processing and machine learning to more accurately understand and analyze users' search needs, thereby providing increasingly accurate and targeted search results. Journalists can quickly obtain relevant news reports, literature and other information by entering keywords or questions, so as to better carry out interviews and reporting work.

Secondly, AI search can quickly screen and filter massive amounts of data and information through technologies such as big data analysis and semantic analysis, helping reporters discover valuable content. This allows journalists to significantly increase the efficiency of obtaining effective information and use this information to support their own reporting and analysis.

Finally, AI search can provide reporters with more intelligent and convenient information services through technologies such as personalized recommendations and automated sorting. Journalists can customize their search and recommendation settings according to their own preferences and habits to better meet their information needs and work requirements.

2.AI supports intelligent information organization

In news gathering and reporting work, through careful classification and in-depth analysis of news materials, reporters can more accurately understand the ins and outs of the event, the interests of all parties, the opinions and attitudes of relevant personnel and other important information, thereby discovering Hidden information and issues to uncover more valuable news clues.

In the past, these meticulous and tedious organizing tasks would consume a lot of time and energy from reporters, but now with the help of AI technology, reporters can more easily systematically organize and analyze news materials and better understand the stories behind the events.

▲Information chart. Picture/IC photo

3.AI helps automated news creation

AI writing tools have become one of the important tools for automated news creation. These tools use natural language processing, machine learning and other technologies to help reporters automatically generate news reports, summaries, titles and other content. Compared with traditional news creation methods, using AI writing tools can improve work efficiency, save labor costs, and enhance the accuracy and overall effect of news reports.

On the one hand, AI technology can help reporters optimize content quality and make articles more readable and understandable. For example, the AI-driven text editor Hemingway Editor can help reporters improve the language expression, structure and logic of articles, check problems such as complex sentences, overused adjectives and adverbs in articles, and provide simplification suggestions.

On the other hand, AI technology can help reporters collect and analyze large amounts of data, provide data support, and generate corresponding content manuscripts. This greatly shortens the content production cycle and makes reporters' reports more convincing. Take Wordsmith developed by Automated Insights as an example, which can automatically convert data and information into natural language text. Journalists can generate compliant natural language text by simply entering their data and selecting appropriate templates and rules. The tool is already used by several media companies, such as Forbes and the Associated Press.

In short, the tools that can use AI to assist reporters in content writing are gradually becoming more abundant. Journalists can choose the tools that suit them according to their needs and actual situation. AI tools have indeed brought many conveniences to journalists and even the news industry, but at the same time, Tencent Media Research Institute also reminds people that they still need to remain vigilant, avoid over-reliance on AI technology, and maintain their professionalism and judgment.

4.AI picture and video creation tools empower multimedia production

03

Journalistic ethics still need to be checked by media people

What should media professionals pay attention to when embracing AI technology?

Although "treating artificial intelligence professionally and rationally" has basically reached a consensus, we cannot be satisfied with this empty promise.

Young Reporter Magazine Public Account pointed out in "What can the media do in the face of AGI", Is the future of AI an angel or a devil? How to reasonably , use AI scientifically and restrainedly, and balance innovation and risks, which the media must face head-on.

After all, the media industry and news reporting are a special field that relies on AI to handle massive data and complex issues and provide more efficient, better, and more accurate content services. At the same time, it also needs to consider news ethics, content safety, and falsehoods. Data training and other issues.

If AI systems are used to generate false information or misleading content, will it have a negative impact on the public? If the AI’s training data is contaminated or discriminatory, will it produce unfairly biased reporting? If artificial intervention in the training and learning of an AI system is carried out for a certain political purpose, will there be incalculable consequences?

It can be seen that AI is not omniscient and omnipotent. Without strict control and supervision of AI, the journalism industry may face heavy consequences of media ethics failure. Defending the role of mass news media as a public instrument of society, ensuring the authenticity and objectivity of news, and avoiding potential legal and ethical issues as much as possible are all responsibilities we shoulder in the new era of symbiosis with technology.

Southern Media Research "Human-Computer Collaboration: Analysis of the Application Prospects of ChatGPT in the News Field" clearly asserts: No algorithm can replace the news judgment of journalists.

Artificial intelligence production has gradually broken down traditional news concepts and news production processes, driving changes in the media ecological pattern.

Faced with the outside-in changes brought about by technology, journalists and the news industry need to adhere to the tool attributes of technology and firmly believe that the direction of technology for good is maintained by people. No algorithm can replace journalists. news judgment.

Embracing artificial intelligence only provides journalists with the possibility to complete repetitive tasks in a different way than before, liberating journalists from tedious repetitive work and investing in tasks that require more people. Emotions and values ​​at work.

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