Digital Yili takes another step forward: the world's dairy industry's first Metaverse digital twin factory goes online

When physical companies face the digital economy, when virtuality and reality "dance" together, and when the digital future changes from being out of reach to being close at hand, as a leading company in the field of health food in China, Yili takes the first step and turns the physical factory into a "dance". "Moved" into the virtual space, opening up a "new digital experience" full of technology for global consumers.

On June 1st, Yili Yuanverse Digital Twin Factory was officially launched for public testing. It brings together advanced technologies such as the Internet of Things, big data, and artificial intelligence to create a new industrial digital space that is symbiotic and comprehensively integrated between virtual and real. It is the first in the global dairy industry. Metaverse digital twin factory.

All along, in the face of new opportunities in the development of the digital economy, Yili has continued to promote the digital upgrading of the entire industry chain, determined to explore the depth and dimensions of the digital dairy industry, continuously helped accelerate the integration of digital and real, and led the industry to new heights. This digital twin The launch of the factory marks Yili's successful entry into a new track in exploring new digital technologies.

Enable virtual and real interaction and lead the industry to advance

Today, digital technology is breaking the boundaries of traditional industries. As the industrial chain continues to evolve into an "intelligent entity," digital twin technology has become an important starting point for the digital advancement of the industry. The Yuanverse Digital Twin Factory launched this time uses digital twin technology to replicate the entire liquid milk production line of Yili Liquid Milk Global Intelligent Manufacturing Benchmark Base in a 1:1 digital twin, allowing the details of dairy production to appear on the "screen". It can be said that it has created a “new sample” of the industry’s metaverse.

Located in Yili Modern Smart Health Valley, the global smart manufacturing benchmark base for liquid milk is a smart factory with the world's leading production capacity, with a daily processing capacity of 6,500 tons of fresh milk. It is a zero-carbon green, 5A-level enterprise with advanced automation, first-class technology and equipment. A global smart manufacturing benchmark project with immersive experience. Now, as long as they log in to the Yili Yuanverse digital twin factory, consumers can arrive and visit online with one click. No matter where they are, they can simultaneously experience the "sense of technology" of the modern dairy industry.

In the digital twin factory, consumers can choose the production workshop scene they want to experience. For example, learn about the core processes such as separation, homogenization, membrane filtration and ultra-high temperature sterilization that play a vital role in milk quality, and experience the filling speed of the world's leading Tetra Pak E3 ultra-high-speed filling machine of 40,000 packs per hour. , you can also enter production, filling, transportation and other scenes, observe the details of the equipment in the factory line, and gain a deeper understanding of the birth process of milk "passing through".

The Metaverse digital twin factory launched this time is a public beta version. More production scenarios will be unlocked in the future, adding more interactive modes for users, and constantly improving and expanding the Metaverse territory of "World Dairy Silicon Valley" to allow consumers to While experiencing more digital surprises, you can also personally experience the advancement of digitalization in the dairy industry.

Open up the digital landscape and connect consumers in multiple ways

In the digital age, consumers are becoming more and more intuitive about the love and quality of products. In Yili, digital transformation has always been a matter of "all-hands-on-deck" work, and the emergence of the Yili Yuanverse Digital Twin Factory has expanded "all-hands-on" from Yili employees to the whole society and the whole population, making "Digital Yili" more grounded Qi, easier to feel.

Yili has been constantly exploring new technologies, aiming to provide more and better products and experiences to consumers. Yili has built four major digital operation platforms. Through the product innovation platform, it has formed agile and universal end-to-end digital innovation capabilities; through the supply chain platform, it has strengthened the quality and service guarantee capabilities of the entire chain; through the omni-channel platform, it has empowered channel partners to be more innovative. Serve consumers well; gain more accurate, comprehensive and in-depth insight into and respond to consumer needs through the consumer experience platform.

Currently, Yili already has a very mature family of digital people. Not long ago, Yili also launched the industry's first hyper-realistic digital human - Jin Huan, continuing to provide consumers with more real and vivid digital experiences. In addition, by promoting the application of digital products, Yili has gradually realized the innovation and upgrading of the entire business value chain such as R&D, manufacturing, supply chain, and marketing; by launching the first dairy AI packaging, the integration of AI has "opened up imagination" for the entire dairy industry and provided consumers with to create diverse “surprise experiences”. In the process of actively exploring and applying new digital technologies, Yili continues to empower digital innovation across the entire industry chain, and continues to provide consumers with more high-quality products and services. It also makes "Digital Yili" become closer and closer to consumers. close.

Digital Yili, the future has arrived. On this track of digital upgrading, Yili will continue to promote the digital construction of the entire chain, and on the journey of accelerating the integration of digital and real in the industry, continue to improve its more leading, efficient and professional digital technology application capabilities, and promote the integration of new digital technologies with the core business of the dairy industry The value-added integration helps the high-quality development of the dairy industry.

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