Douyin becomes Meituan's new rival, user base exceeds 300 million

News on May 23, according to the latest QuestMobile report, in April 2023, the monthly active users of comprehensive local life services were close to 500 million, and the penetration rate of the entire network reached 38.4%. At the same time, the number of monthly active users of the food delivery service is close to 200 million, with a network penetration rate of 15.6%.

Relevant agencies stated that competition in the local life field is at a fierce stage. More than 300 million users use both Meituan and Douyin, accounting for 81% of Meituan users. Douyin has entered the local life field and has become a new rival of Meituan. Ele.me is an old rival of Meituan Waimai, but the user overlap rate between the two is less than 20%. On the contrary, the user overlap rate of Ele.me is more than 70%. It can be seen that Meituan has obvious advantages due to its huge user base.

In addition, according to the report data, from March to December 2022, the number of users of Douyin’s Laike App increased by 2.065 million, with a growth rate of 3182.4%. In the first four months of this year alone, the number of Douyin users increased by 1.356 million.

According to ITBEAR technology information reports, competition in the local life field is becoming increasingly fierce, and the competition among major platforms for users has become increasingly intense. With the continuous development of digital technology and the popularity of smartphones, more and more users have begun to rely on comprehensive service platforms to meet their life needs. There is huge room for development of comprehensive local life services, but it also brings more intense competition.

In general, the number of competitors in the local life field is increasing, and each platform is working hard to expand its user base and improve service quality in order to occupy an advantageous position in the fierce market competition. As technology continues to advance and user needs change, the local comprehensive life service market will continue to develop and take on a more diversified form.

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