Baidu's 'NEW App' starts internal testing and integrates 'AI partner' function

IT House reported on May 25 that at today’s 2023 Baidu Mobile Ecosystem Conference, He Junjie, senior vice president of Baidu Group and general manager of Baidu Mobile Ecosystem Group (MEG), revealed that Baidu is currently testing " "AI Partner" and "AI BOT" and other functions, and demonstrated the internal beta product NEW App that integrates the above functions. Currently, third-party users are temporarily unable to install and experience it. At the same time, Baidu also launched a new smart e-commerce brand "Baidu Selection" and released a series of smart merchant management plans, including AI shopping guide assistants, e-commerce AI anchor production platforms, merchant management capability models, etc.

Xiao Yang, vice president of Baidu Group and head of search platform, proposed dual capabilities based on "semantic retrieval technology large language model" and said that the "AI partner" function can realize intelligent dialogue and multiple rounds of interaction, reducing the user's input expression The threshold and cost; the "AI BOT" function creates virtual AI avatars for content and service providers such as creators, merchants, institutions, brands, etc.; and the core usage scenario of NEW App, an internal beta product that integrates the above two functions, is dialogue. You can ask questions, chat, send instructions, etc. Users can also designate personal assistants with different "personalities" to understand the user's preferences and needs and communicate at any time.

▲ Picture source Baidu App public account

Song Jian, deputy general manager of content ecological platform of Baidu Mobile Ecological Business Group, introduced the newly upgraded Baidu content ecological AIGC creation tool, which plans to support 100,000 creators with income exceeding 3 billion yuan. Baidu e-commerce general manager Ping Xiaoli and vice president said that the development of artificial intelligence will bring new opportunities to suppliers and consumers in the e-commerce industry.

IT House noticed that at this conference, Baidu also launched the smart homepage mode "One person, one world". Users can choose the default homepage, big picture homepage, video homepage, novel homepage, etc. according to their own wishes and habits; Baidu Input Method has also set up an AI "high EQ communication assistant" to give chat suggestions in different social scenarios; in addition, Baidu Content Eco AIGC has also launched newly upgraded creative tools, AI notes, AI movies, AI painting, AI BOT and other functions will open a closed beta experience for creators.

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