Taobao launches the 'AI Ecological Partner Program', opening up seven major merchant business scenarios to take the lead in accessing AI

At this year’s Taobao Tmall 618 Merchant Conference, the newly established Taotian Group stated that it plans to realize the comprehensive intelligence of merchant operating tools in the next five years to create new user products and services in the AI ​​era, and ultimately provide merchants with the ultimate Dadi reduces costs and improves efficiency.

On May 23, Taobao and Tmall officially released the "AI Ecological Partner Plan", which fully opens to ecological partners "store opening and decoration, product image creativity, marketing planning and promotion, content organization and creation, customer service reception services, financial management, orders "Management" and other 7 core business scenarios of merchants, and work with ecological partners to jointly promote the application and development of artificial intelligence technology in the field of e-commerce, helping merchants better apply new AI technologies and improve business efficiency and user experience.

It is understood that Taobao and Tmall have provided various commercial charging models, first-year R&D expenses and transaction commission reductions, special cloud product discounts, one-stop R&D platform and other resource support to the ecological partners participating in the plan to help the ecosystem Partners gain access to a wider range of business opportunities and technical services.

At present, the Taobao open platform has opened the application entrance, and the first batch of dozens of ecological partners have completed their settlement. Many merchant services on Taobao and Tmall are quickly accessing AI. It is expected to take the lead in providing merchants with content, data and customer service. Provide intelligent generative services.

Many Taobao merchants revealed to reporters that the relevant AI services of Taobao and Tmall Merchant Workbench are entering the late stage of research and development. "Using AI services can very well assist us in planning and publishing new product copywriting. Now we have to publish about 10 new product copywriting every day. In the future, AI can provide us with first-person, simple, functional, etc. The copywriter suggested that each item that originally took at least 10 minutes or more can be completed in "a few seconds." A Taobao merchant who is participating in the co-creation of AI services confirmed this to reporters. The merchant also provided reporters with a rendering of AI-assisted content creation.

“Taobao and Tmall have a large market scale, rich consumer and merchant application scenarios, and mature business models. The release of the AI ​​Ecological Partner Plan will help promote the application and popularization of AI technology and provide ecological partners in the industry. It brings new development opportunities and further helps merchants improve operational efficiency and consumer experience. Taobao and Tmall can also make full use of AI capabilities to better respond to market changes and user needs, and continue to lead and change the development of the e-commerce industry." An e-commerce People in the business industry expressed the above views to reporters.

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