Amazon plans to use ChatGPT technology to transform Alexa to make the voice assistant more intelligent and interesting

Amazon’s voice assistant Alexa was once popular in Silicon Valley and became an essential feature of many products. But Alexa has struggled in recent years, suffering layoffs and cost cuts. At the same time, OpenAI’s ChatGPT technology has become a new focus, and Amazon’s competitors Microsoft and Google have also launched their own voice assistant products.

Amazon plans to use ChatGPT technology to upgrade Alexa to offset its decline, making it smarter, more fun and more profitable. According to Businessinsider, internal documents revealed that Amazon CEO Andy Jassy has an ambitious goal, which is to make Alexa think like instead of extracting information from a database. He hopes that Alexa can become "the world's most powerful voice assistant." The best personal assistant ever”.

Specifically, Amazon wants to give Alexa more innovative features in entertainment, including more conversational video search, personalized recommendations, and more interactive story and news reading capabilities. For example, if a user is looking for a show similar to Netflix's "Paris" but less focused on fashion, Alexa can recommend Amazon's own "The Marvelous Mrs. Maisel" and give reasons for the recommendation. If the user wants to know more about a recommended show, Alexa can give a one-sentence summary and play a trailer on a device with a screen, and users can play the show on their TV directly with voice commands.

Alexa can provide users with some options based on past searches, such as when users ask "What should I watch tonight?" Users can narrow their search with further filters, such as excluding movies that are "too romantic" or searching only for movies that have "won Oscars." After users watch a movie, Alexa can also provide user discussion boards, short videos, actor interviews and other related content to follow up.

In addition to video search, Amazon also plans to let Alexa provide better news summaries and Q&A content. According to the document, Alexa can "present users with a personalized news bulletin and help users learn more about each story by retrieving relevant news and information." For example, if the user hears a news about the increase of wolf population, After the story, ask how many wolves there are in Washington state, and Alexa will give you the answer and recommend a podcast about endangered wolf species.

Amazon also plans to launch a new Stories feature aimed at home users. In one scenario described in the document, Alexa was able to create a story about "Mittens, the first cat to ever go to the moon" based on an 8-year-old's request for a "Cat and the Moon" story. Cat)" bedtime story. If a child is playing with an Olaf toy, an Echo Show device with a screen can recognize it and add the Disney character into the story. It can also make stories more interactive, such as letting children participate in creating stories or generating concept drawings on the Echo Show screen, and the document also mentions partnership opportunities with Disney, Lego and others.

All of this appears to be part of Amazon's efforts to increase Alexa's revenue potential. IT House noticed that in last week’s earnings call, Jesse said that Amazon has sold more than 100 million Alexa-powered devices globally, and mentioned that the company is building a “larger, more versatile, and more powerful "The large language model serves as the basis of Alexa.

“I think this will greatly accelerate our vision of becoming the best personal assistant in the world,” Jesse said last week. “I think there’s a big business model behind this.”

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