iPhone average selling price rises 14% as iPhone 13 drives record revenue

iPhone average selling price (ASP) achieved double-digit growth last year, up 14% year-on-year. The popularity of the iPhone 13 was a key driver, helping push the global smartphone market as a whole to record annual revenue of $448B.

Despite parts shortages, the smartphone market grew 7% year-on-year, with Apple claiming the largest share by far...

Market intelligence firm Counterpoint released its latest estimates today.

The global smartphone market revenue exceeded $448 billion in 2021, according to the latest research from Counterpoint’s Market Monitor Service. It grew 7% year-over-year and 20% quarter-on-quarter, even as component shortages and COVID-19 restrictions continued to disrupt global supply chains.

Smartphone average selling price (ASP) increased 12% year over year to $322, primarily due to a higher share of 5G smartphones with significantly higher ASPs than 4G models, as well as Apple's successful launch of iPhone 13 devices.

Thanks to high demand and an ASP of $825, Apple accounts for 44% of total global smartphone revenue.

In 2021, Apple’s iPhone revenue increased 35% year-over-year to $196 billion. It accounted for 44% of total global smartphone revenue in 2021.

High demand for the 5G-enabled iPhone 12 and 13 series helped Apple achieve 14% overall ASP growth, reaching $825 in 2021. The brand has also managed to increase its share in key emerging markets such as India, Thailand, Vietnam and Brazil.

Samsung is in second place with total smartphone revenue of $72B and an average selling price of just $263 Dollar. It’s followed by Oppo (which now includes OnePlus), Xiaomi and Vivo.

Counterpoint reported last month that Apple surpassed Samsung in Europe to achieve its highest-ever market share in the region. While the European smartphone market grew at an average of 8%, Apple's share grew significantly by 25%.

The above is the detailed content of iPhone average selling price rises 14% as iPhone 13 drives record revenue. For more information, please follow other related articles on the PHP Chinese website!