AI scenario is implemented, gathering momentum for corporate growth｜Wofeng Technology brand and product positioning upgrade media meeting was successfully held

On August 5, WoFeng Technology successfully held the "AI Scenario Implementation, Gathering Momentum for Enterprise Growth" company brand and product positioning upgrade media meeting in Beijing, and launched the latest positioning of WoFeng Technology company and products, and through the display The latest customer cases of artificial intelligence marketing services convey to the media and industry the original intention and practice of AI to help enterprises continue to grow and achieve customer success.

New forms of customer service under the experience economy

With the application of new generation technology and the arrival of consumption upgrades, the development stages of human society have passed through the agricultural economy, industrial economy and After the service economy, we enter the era of experience economy. Under the experience economy, what companies sell is no longer a product or service, but an experience attached to the product and service, which creates a more three-dimensional, more diverse, and perceptible enjoyment for customers.

In the new era, how to create a new customer experience? Fu Liang, vice president of WoFeng Technology, said in an interview with reporters: "New technologies are an important engine to stimulate the development of the experience economy and improve customer experience. For enterprises, embracing new technologies is the only choice, especially artificial intelligence technology."

Artificial intelligence is one of the three leading industries focused on the development of the national strategic plan. The "14th Five-Year Plan" clearly states that it is necessary to promote the deep integration of artificial intelligence, the Internet, big data, etc. with various industries, and AI implementation scenarios , has penetrated into all aspects of corporate customer service.

"AI technology can empower production, life and social development, improve efficiency, reduce manpower, and make better decisions. It has strong computing and data application capabilities and adaptive capabilities when it comes to value presentation. The ability to learn and perceive the external environment is the industry’s summary of the value of AI.” #Fu Liang said that AI has entered the productivity stage. Combining experience economy with AI technology has become an important development direction in the field of enterprise services. As a provider of artificial intelligence and marketing service solutions in China, WoFeng Technology’s own development philosophy coincides with this trend: Since its birth in 2014, WoFeng Technology has been committed to empowering enterprise applications through AI technology innovation. Scenario, complete the simultaneous upgrade of technology and services, this is the unchanging original intention of Wofeng Technology.

In the eight years since its establishment, WoFeng Technology has experienced continuous AI technology upgrades, application innovations, and solution exploration. Based on industry development trends and company product characteristics, it has determined a new company brand positioning and four major product positionings. : WoFeng Technology - China's artificial intelligence and marketing service solution provider; Udesk - omni-channel customer service system; GaussMind - expert in AI scenario implementation; ServiceGo - integrated intelligent after-sales service platform; Weifeng Customer Experience Marketing Cloud. This is a change we have made to keep up with the times.

In fact, while WoFeng Technology remains anchored in its original intention, it has always been evolving to adapt to the needs of the times. Since 2014, it has entered the SaaS market with Udesk, creating a new era in the customer service field. By 2018, we will build a full-scenario intelligent customer experience platform, and by 2021 we will complete the brand upgrade from Udesk to WoFeng Technology, release an AI-driven integrated customer lifecycle solution, and release two important innovations.

Until 2022, WoFeng Technology will adhere to its original intention of using AI to boost corporate marketing services, complete a new positioning upgrade, and implement AI cutting-edge technology into corporate marketing, customer acquisition, sales, customer service, after-sales service, It covers all scenarios of interaction between enterprises and customers, such as customer experience, and also covers internal shared service scenarios such as corporate human resources, IT, and finance.

Serving 50,000 companies, fully occupying the high-end customer market

Fu Liang introduced that after years of in-depth research on AI technology scenario implementation solutions and continuous improvement of the product matrix, WoFeng Technology currently serves more than 50,000 customers, including 60 of the world's top 500 companies and 200 of China's top 500 companies. Its top customers cover consumer goods, manufacturing, life sciences, automobiles, central state-owned enterprises, digital government, finance and other industries, fully occupying the High-end customer market.

A certain dairy group, firmly ranked No. 1 in Asia, attaches great importance to customer service experience, especially private domain traffic operations. With the help of WoFeng Technology Weifeng, the group first connected multi-channel links and opened up the data of each channel based on Qiwei. It also built a private domain traffic operation matrix of "Qiwei Community Mini Program WeChat Official Account Offline Stores" to help the brand continue to Acquire customers and bring sales growth to the store. Coincidentally, a leading domestic medical equipment company has very high customer requirements for service experience due to the particularity of the industry. WoFeng Technology helped it integrate and unify its customer service entrance and complete the integrated construction of after-sales services to achieve 100 secondary service sites across the country. , the digital management of after-sales services by more than 1,000 engineers has greatly improved service efficiency and achieved better customer reputation.

According to data from China Software Network and Haibi Research Institute, the scale of China's intelligent marketing enterprise application market will reach 1.05 trillion yuan in 2022, accounting for 56% of China's AI enterprise application market size, and the compound growth rate from 2021 to 2025 will reach 35.6% . Facing the urgent needs of enterprises' digital and intelligent transformation, WoFeng Technology combines its deep industry experience and relies on four major product lines to provide enterprises with integrated solutions for pre-sales, in-sales, after-sales and other application scenarios around customer areas, helping all walks of life. Accelerate the realization of digital iterative upgrades.

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