What does an SEO specialist do?

The seo specialist is responsible for completing the SEO strategies and optimization goals set by the SEO director. He usually needs to do a lot of content editing, soft article publishing and external link building. The core job of an SEO specialist is to study search engines and complete website content construction.

The position of seo specialist has appeared more frequently in the company's recruitment in recent years. In various industries, as long as there is a website, there is this position. The needs of the position, then, what kind of position is an SEO specialist and what role does it play in the website.

In fact, the main responsibility of the SEO specialist is to implement the SEO strategy and optimization target tasks set by the SEO director. This usually requires a lot of physical work such as content editing, soft article publishing, and external link building. Nowadays, many companies also specifically recruit positions such as SEO external link specialists when announcing recruitment. Websites of a certain scale will also be divided into subdivided positions such as SEO website optimization, SEO website editor, SEO external link specialist, etc., each of which The positions have different focuses based on SEO optimization work, and the focus of the work completed is also different.

So what is the specific job of the SEO specialist we are going to talk about today? What qualities are needed to do this position well?

The specific work of the SEO specialist, in the final analysis, the core work is to study search engines, complete the construction of website content, enrich the content of the website, publish quantitative and appropriate external links to major website platforms, exchange friendly links, and help the website gain popularity Keyword rankings, and data analysis and tracking.

The work of an SEO specialist is actually not tiring, but sometimes it can be boring. Therefore, in order to be a good SEO specialist, in addition to having basic knowledge of SEO, practitioners also need to be patient, have good communication skills, and be super. Strong executive ability, relatively strong psychological endurance, able to withstand loneliness, able to bear humiliation and bear heavy burdens, and good resource integration ability. SEO external link work should not be underestimated. Although the work is simple, there are not many people who can really do it well. Whether each link sent out can produce its marketing value and whether it has a positive effect on the website, making the external link work Not in vain, it's all assessable.

To be a qualified external link specialist, different from the junk external link manufacturer, you need to have certain working principles and work precautions:

1. Never use it External link mass-sending software requires manual construction of external links. Each link is carefully considered and it is better to lack it than to overuse it.

2. The external link pages published should maintain a certain relevance to the website, and the diversity and breadth of the links should also be ensured.

3. It is recommended to make more text external links, with diverse and natural link anchor texts, and as few image links as possible.

4. The external links published must be natural and truly useful to users, and cannot be obtained by cheating methods such as SEO black hats.

5. When exchanging friendly links, you need to carefully check whether the other party's website is formal and whether it is updated normally.

6. Choose a construction site with good user experience, preferably a static website, which has a higher weight.

7. Develop the habit of checking the number of external links included, the number of effective external links, and the PR value, snapshot, inclusion, and whether the link has been demoted every day.

8. External link construction must continue to increase steadily and orderly, and large fluctuations must be avoided.

9. External links should be distributed reasonably and appear at the head of the article as much as possible to attract users to click and guide search engines to crawl your links.

10. Develop good recording habits, daily excel reports, inspections, operations, etc.

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