With the development of the Internet era, more and more mall websites are meeting us. So how can we make the best of a mall website? Let’s start from the home page. The homepage is crucial for any website, and e-commerce websites are no exception. It must have two aspects: first, it is convenient for users to access and query, and second, it is convenient for search engines to crawl and crawl.

What we need to make clear is that any visitor may become a potential customer. Therefore, your website must make it clear to visitors:

Who are you

What are you selling

Why buy from you

Shorten the number of clicks as much as possible and promote a closed purchase loop

E-commerce SEO: How to optimize the homepage of your online mall!

Script House believes that we need to pay attention to the following details when optimizing the homepage of an e-commerce website:

User experience of e-commerce websites Optimization:

As mentioned above, users who visit your homepage need to clearly see your company’s product information and services. Therefore, when designing the navigation at the top of the homepage, you should try to include the following content:

Distinctive logo, reasonable category navigation (keyword mining and allocation), products and services, discounts and promotions, login box, and search box.

The following is an example of JD.com’s top navigation:

JD Mall SEO Optimization

We can clearly see that Double 11 is coming soon, and JD.com has pushed ads at the top of the homepage. , and the red box on the right pops up some relevant information in the customer service section. What needs to be explained here is that I don’t know how many PC users will pay attention to this section. Of course, JD.com’s platform is large, so it may not pay attention to these small details. , here for small and medium-sized e-commerce websites, we can actually put important relevant information under the "Login" button box to attract more attention when users log in.

Notes on the mobile terminal:

Currently, most traffic comes from the mobile terminal, so responsive design is basically standard. Developers need to give visitors a better user experience on the mobile terminal. , so you may want to pay attention to:

The menu is simple and convenient, easy to search, easy to log in, and easy to return to the homepage.

Tmall seo

Next we look at how to optimize the homepage of the e-commerce website. The factors we need to study are as follows:

Website security (SSL), homepage Title, homepage description, H1 tag, content and keyword usage, images, structured data, footer and what content is included.

1. Website Security (SSL)

Installing a security certificate on your server is a must for all e-commerce websites.

SSL will ensure that all information transmitted between your website and server is secure. Things like username, order information, payment details, etc. are transmitted via secure server communication.

Besides the security aspect, having an https website serves two purposes: it’s useful for SEO and it’s crucial for user trust.

2. Home page title optimization

It needs to be clear that your home page title needs to contain: core keywords and brand words, try to express it in the form of one sentence, and at the same time include words to attract clicks . Here I will give you an example using the title of Jumei Youpin.

##Jumei Youpin-[Express Duty Free Shop Brand Anti-Counterfeiting Code] Genuine cosmetics e-commerce, listed in the United States, 30 days no reason to return, quality insurance

This title is a bit long and cannot be fully displayed in the search results. It is recommended that you control it within 32 characters, but it has certain reference significance. It highlights the brand words, highlights tax-free, anti-counterfeiting, 30-day no-reason returns and other core elements. value.

3. H1 tag

Every page of your e-commerce website (including the homepage) should have an h1 tag. The

H1 tag (

) gives search engines another hint about the content of the page. This is another way to highlight important parts of your page for search engine bots.

There are a few things you should know about using H1s and tags in general:

The h1 tag does not have to be the same as the

It is worth noting: tags should be used in a hierarchical manner, that is, the first tag found in the html code should be h1, and then there can be h2, h3, h4, etc.

4. Keywords used in the content of the homepage

Whether the homepage of an e-commerce website should have content to support it can be viewed from two perspectives. If it is a major industry site like JD.com, Taobao This can be completely ignored, but for e-commerce websites of small and medium-sized enterprises, we still need to use certain text content to support it.

Important: The content on your homepage must be unique, even though your products and services may be similar to those of many companies.

5. Image optimization

Pictures are the most important for an e-commerce website. Many e-commerce websites contain a large number of pictures to better display to visitors and improve conversion rates through visual marketing. This will lead to a small problem, that is Images take too long to load.

The suggestion here is to batch compress high-definition images before uploading to the website. Currently, there are many professional paid tools on the Internet, which are particularly convenient.

There is another problem that is often overlooked in image optimization, that is, the lack of ALT tags. This tag is crucial for Baidu image search. I will explain in detail about image optimization in the future.

6. Structured data and footer navigation

Structured data is an issue that many e-commerce websites ignore. Of course, doing structured data requires a certain amount of data, but for some well-known domestic websites E-commerce websites rarely use this part of the content, and this part of the traffic is largely forgotten.

Finally, there is the footer, which may be considered unimportant by everyone, which is the navigation at the bottom. In fact, this place reflects the professionalism of a website and is a good place to enhance your brand value.

The above content is the method of optimizing the homepage of shopping mall websites. I hope it can help everyone better optimize their own shopping mall websites.

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