IP, PV, UV they know you, do you know them?

Today, let’s talk about IP, PV, and UV, three commonly used words for Internet products. You can know the specific definitions. If you don’t know, I won’t paste and copy them. It seems that I am very insincere.

It is estimated that no peer will ask you the IP of your product now, because IP can be changed, and it does not reflect some specific problems. Of course, it is still useful, and it can give you a general understanding. Whether the distribution of users of your product is more in first-tier cities or in second- and third-tier cities? The purpose of this is to guide the fashion and acceptance of your product design and make reasonable adjustments. Let’s mainly talk about PV and UV.

Compare abstract PV and UV to a traditional scene. Assume that Taobao is a large shopping mall. In the first case, a girl who likes you will accompany you to buy headphones, and you will leave after buying. For UV , for independent visitors, it is 2, and PV means that you two only visited one store, then the number of views generated by you is 2.

　 In the second case, you go shopping with your goddess, and the two of you visit 7 stores, then the UV is still 2, and the PV is 14.

　The third situation is that you are lucky enough to catch up with the goddess. You two get married. After a long time, you will be lazy if you go shopping with her, so you two enter the shopping mall at the same time, she goes shopping by herself, and you Sitting in the cafe in the shopping mall waiting for her, she visited 14 stores. At this time, the UV was still 2, and the PV of views was 15.

　Every time a page is loaded, it counts as a PV, and UV counts as your cookies. So the question is, go shopping with your wife. You sit in a coffee shop, she visits 14 stores, and you two go out of the shopping mall at noon. You go to have dinner with a friend. After eating, your wife still wants to go shopping. You two enter the shopping mall from another door. You sit in a coffee shop, and your wife visits 14 stores. What are the PV and UV? I will give the answer below. I will tell you all in one sharing. Of course, you can also leave me a message on the platform. Friends who answer correctly will not get any gifts, wow.

　There are still some differences between IP, UV and PV. For example, IP refers to the concept of network virtual area, UV reflects more independent users, and UV can more accurately depict the viewers of an event than IP. For example, if a visitor uses IE to visit, and then he uses circumvention software or browses through IE, then the IP is 2, because the IP is based on geographical location, and the UV is 1. As for why, go to it yourself Turn it forward, thank you.

　We must always have a data analysis mindset, for example:

　The reasonable value of PV/UV is generally 5 times to 10 times, which is more reasonable. Of course, products of different nature are different, such as pure forums or If it is a picture website, then its PV will be relatively high. If it is a movie website, its PV will be relatively low. You can judge your own products based on this data. If the PV/UV of a product is too high, it is likely that it was deliberately brushed, or the user loaded the page too many times. If it is too low, it is not good. This means that your page has too few jumpable pages. Or the user may be too unlikely to jump due to buttons or other reasons.

Let’s take a look at the UV and PV of large/medium/small websites:

Google is the first in the world: UV: 295,920,000; PV: 7,107,998,400

Baidu is the first in China: UV=80,100,000, PV=703,278,000 , basically Taobao, Sina Weibo are all in this echelon, around the top 20.

Second echelon, 20-100, such as Autohome, its UV is about 528,000, PV is about 9240,000

Third echelon: 100-1000, such as Guoke.com, UV is about 138,000, The PV is about 828,000

Before taking over a new product, you can first establish a coordinate axis, UV, and PV to analyze the approximate status of the product and make some relevant adjustments. This is a very simple and basic thing.

Author: Shadow Yang