Time on Site (hereinafter referred to as Ts) and Time on Page (hereinafter referred to as Tp) are important indicators for user experience analysis and traffic quality monitoring. But few people know how the average time on site (Average Time on Site) is calculated. Whether you use a competitive intelligence analysis tool or some kind of website analysis solution (in the website analysis solution, whether it is WebLog or JavaScript tag data, few people know how to calculate the average website visit time).
Therefore, the purpose of writing this article is to explain clearly how Tp and Ts are calculated.
Case How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial:
Someone visits your website homepage, and your website analysis tool starts counting How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial Session for this visitor. The visitor then browses two more pages and then leaves your site (leaving the site can be by closing the browser, typing a different URL in the address bar, or clicking on a link on your site to another site) Link...) For the sake of simplicity, we treat this process as a Session.
Here’s what we want to know:
Tp = Time spent on a page (Time spent on a page);
Ts = the total time the user spent on the entire website (Time spent on the website).
Assume this session starts at How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial:00:
Currently, all website analysis tools can accurately know the time when a page access request occurs, but this is not enough to explain how many Tp and Ts there are, because we need more information:
The user did not bounce, and clicked a link on the homepage to jump to page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial. The current website analysis tool can also obtain the opening time of page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial, and it can know that it is the same user, so it can be easily calculated Tp from the home page:
Tp(Home) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial:0How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial – How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial:00 = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes.
Some content on page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial attracted the user, so the user continued to visit page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial
Look from the picture above:
Tp(page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial:How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial0 – How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial:0How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorialHow to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes.
The user exits from page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial, ending the session:
So, how long did this user stay on page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial? The problem arises because all current website analysis tools do not capture the "time stamp" when the user leaves page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial, so we cannot calculate how long the user stayed on page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial! Therefore:
Tp (page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = 0 minutes.
Because the request time of the next page cannot be provided! Web analytics tools don't know how long a user spent on the last page of a session. This is true for most web analytics tools.
Let us use the following figure to represent the dwell time of each page website analysis tool statistics:
Tp (Home) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes
Tp (page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorialHow to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes
Tp (page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = 0 minutes
So, how long does this Session stay on the entire website?
Ts = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial0 minutes
Is it reasonable?
I think it may not be reasonable, because you don’t know how much time the visitor spent on the last page, so the time statistics given by the website analysis tool will generally be less than the actual time the user stays on the website.
Case How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial:
How are Time on Site and Time on Page calculated when browsing the website with a multi-Tab browser?
Firefox's multi-tab page browsing method has earned it a reputation, but it has caused trouble when it comes to calculating Time on Page and Time on Site. When a user opens a link to the same website in another tab, that is, browses the same website through two tabs at the same time, how will Time on Page and Time on Site be calculated?
This situation confuses the calculation of time by website analysis tools.
The picture below is a common user browsing website scenario. Through this scenario, we can understand the impact of multi-tab page browsing...
How to calculate Time on Site in this case? Different website analysis tools have two calculation methods for this "multi-tab type" browsing behavior.
Method How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial:
The website analysis tool records the above multi-Tab browsing situation one by one according to different tabs, that is, the following calculation occurs:
Statistical result output: How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial access processes (i.e. How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial Sessions), each Session corresponds to a Tab.
SessionHow to calculate the time on site and the time on page, calculate the time on site_PHP tutorial (Tab where the homepage is located in the picture above):
Tp (Home) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes
Tp (page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorialHow to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes
Tp (page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = 0 minutes
Ts (the entire visit duration of the same Tab) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial0 minutes
SessionHow to calculate the time on site and the time on page, calculate the time on site_PHP tutorial (Tab where page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial is located in the picture above):
Tp (page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes
Tp (page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = 0 minutes
Ts (the entire access time of the newly opened Tab) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes
In this case: How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial Sessions and How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial UV (Unique Visitor) will be recorded in the report of the website analysis tool.
Method How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial:
Some website analysis tools will merge multiple tabs into the same access process to eliminate the impact of multiple tabs (tab pages).
It’s still the same example as above, but let’s change the presentation method - the picture below shows the same process, and different colors represent different Tabs.
Statistical result output: How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial access process (i.e. How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial Session), which contains two Tabs. The entire access process is reorganized as shown above through "time stamps".
This Session:
Tp (Home) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minute
Tp (page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes
Tp (page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes
Tp (page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorialHow to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes
Tp (page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = 0 minutes
Ts = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial0 minutes
Which statistical method do you think is more reasonable, and which method do you prefer?
Please be sure to ask your website analysis service provider which of the above two methods they use to calculate the time and access process of multi-Tab (tab page) browsing.
More and more people are now using multi-tab browsing, so which method you choose will have a huge impact on the final data output of your website analysis - there is no doubt that the final data of the two methods will definitely There will be obvious differences.
Solution:
Get the page (Tab) closing time (The page can be closed by closing the browser or Tab page, or typing a different URL in the address bar, or clicking on a link to another website on your website link...)
The latest user experience visual analysis tool "Bang Analysis" independently developed by Tribe State (Beijing) Technology Co., Ltd. obtains the page closing time. By calculating the time difference between page opening and closing, you can easily and accurately obtain the page stay. time and session time.
This Session:
Tp (Home) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes
Tp (page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorialHow to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes
Tp (page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minute
Tp (page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes
Tp (page How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial) = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes
Ts = How to calculate the time on site and the time on page, calculate the time on site_PHP tutorialHow to calculate the time on site and the time on page, calculate the time on site_PHP tutorial minutes
The time on page is accurately obtained, but how significant is it? We will discuss it in detail in the next article, so stay tuned!
Reprinted from: http://www.bangfx.com/research/?p=How to calculate the time on site and the time on page, calculate the time on site_PHP tutorialHow to calculate the time on site and the time on page, calculate the time on site_PHP tutorialHow to calculate the time on site and the time on page, calculate the time on site_PHP tutorial
Use js code to write two functions. One is called when the web page is loaded. Make a timer in this function to get the current system time. Call it when the web page exits. Then stop the timer in the function that exits the web page. Then do a time calculation and subtract the time when the web page is loaded from the time when it stops to calculate the time the web page stays
How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial. Study the three functions of residence time:
How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial. The longer the entire website residence time, the higher the search engine’s evaluation (weight) of the website.
How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial. Study the residence time of a single page to understand the user's access behavior and improve the page.
Residence time is only one factor that search engines consider the quality of a website
How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial. Whether the page design is reasonable, this is also the best reflection of the browsing habits of the product. Know what information is useful to users!
How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial. Stay on the homepage The longer the time, the better. The longer the list page (entry) is not, the longer the better. The longer the product page stays, the better.
How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial. The home page should be concise, or it should be easier to see what he wants, easy to understand, and clearly classified.
How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial. The list page must have a filtering function, so that users can find the content they want faster.
How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial. Rich content: detailed product introduction, multiple photos of physical products, reviews, similar products (the combination of pictures and text reduces users’ reading fatigue)
How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial. The text content is readable and the fonts size
How to calculate the time on site and the time on page, calculate the time on site_PHP tutorial. Expand user needs: open a different directory and related recommendations
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