VeChain CEO Sunny Lu: Focused on Sustainability and Enterprise Adoption

Sunny Lu is the co-founder and CEO of VeChain, focusing on blockchain solutions for supply chain management. He previously served as CIO at Louis Vuitton China, where he developed an interest in blockchain technology.

Sunny Lu is the co-founder and CEO of VeChain, a blockchain company specializing in supply chain management solutions. Before joining VeChain, Lu worked at Louis Vuitton China as the CIO, where he became interested in blockchain technology.

In an exclusive interview, Lu shared his journey in the blockchain industry, the company’s focus on sustainability, and his insights on future market trends.

Tell us more about yourself; how did you get into this world, and how did you start?

Lu has been in the crypto space for over 11 years. His journey began with Bitcoin mining in 2011-12, which laid the groundwork for his entry into blockchain technology. In 2015, he used his mining profits to establish VeChain, focusing on enterprise adoption and building real-world applications on the blockchain.

Can you tell us about your previous company and its focus on tracking?

Before joining VeChain, Lu worked at Louis Vuitton, where he led a global project called Track and Trace. This initiative aimed to improve product tracking from raw materials to retail, ensuring transparency in the supply chain. Lu realized that integrating blockchain could significantly enhance this process, leading to the creation of VeChain.

What insights can you share about VeChain with our audience?

The above is the detailed content of VeChain CEO Sunny Lu: Focused on Sustainability and Enterprise Adoption. For more information, please follow other related articles on the PHP Chinese website!