MicroStrategy's Michael Saylor Thinks Apple Should Invest $100B in Bitcoin and Use Its BTC Yield Strategy to Boost Market Cap

MicroStrategy executive chairman Michael Saylor believes major corporations should consider adopting Bitcoin (BTC) as a key component of their treasury management strategy.

In a recent interview on the Markets with Madison podcast, Saylor argued that by investing in Bitcoin instead of stock buybacks, companies could significantly boost their market capitalization and protect their reserves from inflation.

Highlighting Apple as an example, Saylor suggested that the tech giant could invest $100 billion in Bitcoin rather than buying back its stock, a move that he believes could add $1 trillion to $2 trillion to its market cap over time.

“If Apple bought $100 billion of Bitcoin, it would likely grow to $500 billion, and the company would have a $500 billion business growing at 20% a year,” said Saylor.

He further predicted that such a move would cause the tech giant’s valuation to “shift,” with 40% of it being based on Bitcoin holdings and 60% on its core operations.

Saylor’s suggestion is in line with his long-standing belief that Bitcoin is the future of capital markets and a better store of value than traditional cash reserves.

He argued that as companies face inflationary pressures and currency depreciation, Bitcoin offers a more resilient and appreciating asset for protecting balance sheets.

“Bitcoin’s long-term value is undeniable,” said Saylor.

According to the MicroStrategy chief, Bitcoin has the potential to reach $13 million per coin within the next 21 years, and companies should take advantage of the “capital revolution” it brings.

Bitcoin yield

Saylor has already implemented this strategy at MicroStrategy, which owns 252,220 BTC, currently worth over $16 billion, making it the largest corporate whale in the industry.

The company has been issuing Bitcoin-backed securities to fund its accumulation strategy, generating a “BTC yield” — an innovative financial metric that has led to an 18% increase in Bitcoin per share for its investors this year.

MicroStrategy’s BTC yield strategy involves issuing equity and convertible bonds at a premium and then using the proceeds to buy more Bitcoin. This creates consistent growth in the company’s Bitcoin holdings while providing shareholders with returns that outpace traditional investment models.

“In one year, we’ve generated more value from issuing Bitcoin-backed securities than we could have in a decade of traditional operations. BTC yield allows us to compress time and deliver results faster,” said Saylor.

According to Saylor, by adopting a similar approach, utilizing their cash reserves to accumulate Bitcoin, companies like Apple could open new avenues for growth, achieving substantial gains over time while mitigating inflation risks.

Mentioned in this articleAssad JafriAJ, a passionate journalist since Yemen's 2011 Arab Spring, has honed his skills worldwide for over a decade. Specializing in financial journalism, he now focuses on crypto reporting.

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