E-Livestock Global Expands Its Farm-to-Fork Solution, Touts Blockchain as 'the Killer Use' for Tracking Food Products

In a conversation with CoinGeek Backstage's Becky Liggero, Light described supply chain management as “the killer use for blockchain technology.”

A disease outbreak in Zimbabwe in 2019, which claimed nearly 100,000 cows and led to massive losses for farmers, prompted Chris Light to seek a better solution for livestock management, leading to the birth of E-Livestock Global. The company has since grown to provide a farm-to-fork solution that builds trust throughout the supply chain.

In an interview with CoinGeek Backstage's Becky Liggero, Light described supply chain management as "the killer use for blockchain technology."

Blockchain's key strength is its end-to-end traceability, which is critical as sustainability becomes a top concern for consumers who want to know the "story of their food, and blockchain is a great way to tell that story."

According to dozens of studies, consumers are willing to pay more for sustainable products, with one Bain & Company study showing they are willing to pay a 12% premium. This makes integrating blockchain into the supply chain a no-brainer, especially for companies involved in food production.

“We use blockchain to verify the health records. There's a huge demand for more technology in animal health and agriculture as a whole,” said Light.

While blockchain provides authentication, it must be combined with other technologies, particularly for data collection. At E-Livestock, Light designed the company's own tags, which include a QR code that gives each cow an identity. This identity is then recorded on the blockchain and follows the cow throughout the chain.

Despite being touted as a consumer-centric technology, blockchain benefits everyone in the supply chain, Light told CoinGeek Backstage. For example, a wholesaler can better pinpoint any issue along the supply chain to isolate the culprit without affecting the rest of the commodities.

Digital passports are also becoming increasingly popular, and E-Livestock is working with nChain and other partners to create its own line. These passports are particularly in demand in Europe, which aligns with Africa's target market for food products being the European Union.

With blockchain, the biggest barrier to entry is a perceived lack of expertise, which can deter small and medium enterprises from integrating it. Light advises these entrepreneurs to focus on the application and view blockchain "a bit like an operating system."

“So you just think of blockchain as a tool to get you where you need to go, as opposed to having to operate and take care of it,” he added.

Watch: Supply chain traceability powered by blockchain tech

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