Delayed until iOS 18.1 is launched, it is revealed that Apple's AI will become the focus of iPhone 16 series promotion

According to news on August 25, today, industry insider Mark Gurman broke the news that Apple has begun to conduct Apple Intelligence (hereinafter referred to as "AI") training for Apple retail store employees, and is expected to use AI as a focus of iPhone 16 sales. Gurman previously revealed that Apple’s AI functionality will be delayed until October and will be launched with iOS 18.1, which means that the iPhone 16 released in September will not be pre-installed with AI.

He said that Apple and developers need enough testing time to optimize AI, so the official version of iOS 18 launched in September cannot experience this feature.

1. But even after AI is launched in October, users will not be able to experience all functions, such as Siri. Siri with a complete smart experience will not be launched until the first half of 2025.

2. It should be noted that there are some difficulties in introducing Apple AI to the Chinese mainland market. According to policy requirements, Apple needs to cooperate with local suppliers.
3. Cook previously stated in the earnings call that he has contacted regulators to enable AI services in the European and Chinese markets as soon as possible.

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