Counterpoint: Q1 Samsung Galaxy S24 series accounts for 58% of the global generative AI mobile phone market share

IT House News on May 31, according to the latest report from market research organization Counterpoint Research, in the first quarter of 2024, smartphones with GenAI (generative artificial intelligence) functions contributed 6% to global smartphone sales. This was a significant increase from 1.3% in the previous quarter.

IT House learned:

1. In the first quarter of 2024, high-end smartphones (wholesale price > US$600) accounted for more than 70% of GenAI-enabled smartphone sales.
2. Meanwhile, the number of GenAI-capable smartphone models increased from 16 to over 30 during the first quarter alone.

Among the top ten best-selling GenAI-enabled smartphones in the first quarter of 2024:

1. Samsung’s Galaxy S24 series dominates the top three, capturing 58% market share.
2. Among them, Galaxy S24 Ultra is the best-selling GenAI-enabled smartphone, with a market share of more than 30%. GenAI functions such as chat/note assistant, instant search and real-time translation are popular among users.

   

   Among the top ten best-selling GenAI feature smartphones, Chinese brands occupy six positions:
3. Xiaomi 14
4. vivo X100

Xiaomi, vivo, Honor and OPPO are actively integrating GenAI features in their products, Includes:

• AI-generated portraits
• AI eraser tool
• Powerful offline virtual assistant

Chinese brand GenAI accounts for one-third of the global market.

Counterpoint Research predicts that GenAI-enabled smartphones will account for 11% of overall smartphone sales in 2024. Apple will enter the GenAI space later this year with its 2024 iPhone lineup.

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