24Q1 The US mobile phone market has an obvious head effect: Apple and Samsung accounted for 83% of the total.

Original title: The 24Q1 U.S. mobile phone market has an obvious head effect: Apple and Samsung accounted for 83% of the total, squeezing out the living space of other manufacturers. IT Home News on May 10, according to the latest report released by the market research agency Counterpoint Research, in 2024 In the first quarter of this year, the US smartphone market shipments fell by 8% year-on-year, marking the sixth consecutive quarter of year-on-year decline.

1. In Q1 2024, operator upgrade rates and device revenue declined again, indicating continued weakness in smartphone market demand.
2. Another reason for the year-on-year decline in shipments is that Apple’s iPhone 14 Pro and iPhone 14 Pro Max were very popular in the first quarter of 2023, resulting in higher base period shipments.
3. However, Apple continued to maintain a 52% market share in the quarter. Looking at the Android ecosystem, shipments of Android phones priced below US$300 declined.

Senior Analyst Maurice Klaehne said:

1. Overall Android shipments are down year over year, with continued consolidation at the low end and fewer new product launches as LTE devices are phased out by 5G models in carrier channels.
2. The increased cost of 5G connectivity makes it challenging for OEMs to compete in the low-end segment.
3. The market highlight is Samsung, whose shipments increased year-on-year with the earlier launch of the S24 series. It was Samsung's best first quarter in four years, with the brand's market share growing to 31%, its highest level since the first quarter of 2020. Demand is strong from older Samsung users looking to upgrade to new devices.

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