[Global Network Public Welfare Comprehensive Report] As Earth Day approaches, Apple has updated its official website, paying special attention to the Trade In exchange program and the "free recycling and processing" service. The updated tagline is "Good for you, good for the planet."
EARTH DAY EVENTApple made it clear on its update page: “This Earth Day, in your hands The company encourages users to use their old equipment in exchange for discounts on new equipment through the trade-in program. Apple also provides free recycling services for devices that are not eligible for trade-in.
Recycling Service
The company elaborates on the scope of its recycling services on the page: "We will help you recycle and process all kinds of materials for free. Apple devices, cables, protective cases, accessories and other similar electronic products. "Through this initiative, Apple hopes that users can participate in protecting the earth's resources and reducing waste, and jointly create a better future for the earth.
recycling robot
To further demonstrate its efforts in environmental protection, Apple also shared a paragraph about "recycling robot" through its official British account ” (Recycling Robots) video. The video introduces Daisy, Apple's customized recycling robot, which can dismantle 23 different iPhone models to recover key materials such as gold and rare earth elements. In addition, there is robot Dave that extracts tungsten through a haptic engine, while robot Taz focuses on recycling audio modules.
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