Agency: Apple mobile phone market share exceeds 25% in South Korea, Samsung maintains leading position

Jiweiwang News According to statistics released by the market research organization Counterpoint Research on February 13, domestic smartphone sales in South Korea last year decreased by 8% from the previous year, to about 14 million units.
In South Korea, Apple achieved its highest market share in history. According to data from market research company Counterpoint Research, Apple's market share in the Korean smartphone market exceeded 25% for the first time last year. Since 2020, its market share has increased by 1 percentage point every year, and increased by 3 percentage points last year.
While Samsung still leads the market with 73%, it’s down about 2 percentage points compared to last year. All other manufacturers' market share combined barely reaches 2%.
The industry attributes Apple’s growth to the influence of the MZ generation (people in their 20s and 30s). Eight in 10 pre-orderers for the iPhone 15, released last year, were in their 20s and 30s, according to industry analysts. The most expensive iPhone 15 model, the Pro Max 1TB, costs 2.5 million won ($1,874), making it more than 400,000 won more expensive than Samsung Electronics' flagship Galaxy S24 Ultra.
Despite the high-price policy, iPhone sales are still fast, and Apple has been rapidly increasing the number of its stores in South Korea to capture more market share.
On the other hand, Samsung Electronics’ main customer base is older than iPhone. According to SK Telecom, more than half of pre-order customers for the Galaxy S24 series are in their 30s and 40s.

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