Huawei leads the market! Q2 China's tablet shipments increased by 7%: 13-14-inch large-size tablets surged by 582.2%

According to news on August 19, IDC released a quarterly tracking report for the Chinese tablet market in the second quarter of 2024. Market shipments reached 7.2 million units, achieving a year-on-year growth of 7.0%.

Among them, the consumer market performed particularly strongly, with a year-on-year increase of 8.0%, while the commercial market declined slightly, with a year-on-year decrease of 3.1%.

Huawei ranks first in China's tablet market share, with shipments in the second quarter of 2024 increasing 46.9% year-on-year. Its new MatePad 11.5S product released in May has been enthusiastically sought after by the market, significantly promoting the growth of the consumer market .

1. The market share of 12-14 inches has increased significantly, especially the market shipment volume of the 13-14 inches size segment has increased by 582.2% year-on-year.

2. Apple’s market share rebounded month-on-month driven by new products, but its high pricing strategy is slightly weak in the mainstream market.
3. Xiaomi and Honor have successfully attracted young consumers and mid-to-high-end industry customers through online promotions and product updates.
4. Lenovo performed well during the 618 promotion, effectively increasing its consumer tablet shipments.
5. Liu Yun, senior analyst at IDC China, pointed out that with the advent of larger screens and improved performance, the application scenarios of tablet computers are expanding into professional fields such as learning and office work.

   

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