[ITBEAR] According to news on August 18, Xiaomi Motors is actively considering the internationalization strategy of its automotive business. In a live broadcast at Xiaomi's Turpan summer test base, Xiaomi Chairman and CEO Lei Jun, Group President Lu Weibing and Group Vice President Wang Xiaoyan discussed the future development of Xiaomi Motors. Lu Weibing specifically pointed out that although Europe is slower than China in new energy transformation, Xiaomi is in awe of the automobile market and is studying when Xiaomi cars will enter the European market.
Xiaomi Automobile Expansion European Market Plan1. Lu Weibing talks about the European market# #Lu Weibing said that Xiaomi mobile phones have high popularity and reputation in Europe. Xiaomi is considering introducing Xiaomi cars to Europe to allow local consumers to experience its appearance and performance, and to provide a better user experience through its intelligent functions.
2. Paris appearance triggers speculationThe appearance of Xiaomi SU7 in Paris, France triggered speculation that Xiaomi Motors may enter the European market.
3. Lei Jun announced plans to enter EuropeLei Jun announced in a live broadcast last month that Xiaomi plans to enter the European market before 2030, with the goal of It is to become one of the top five automobile brands in the world.
4. Focus on the Chinese market in stagesLei Jun emphasized that Xiaomi Motors’ globalization strategy will be implemented at the appropriate time, but it is still mainly focused on the Chinese market. .
5. Global top brand goalXiaomi’s plan is to become one of the world’s top car brands within 15-20 years.
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