OEM sales are gone! HMD officially lands in China, Nokia brand will completely withdraw from the Chinese mainland market

Recently, Nokia’s official Weibo announced today that HMD (the company behind the Nokia brand) will officially land in mainland China. With the official landing of HMD, it also means that the Nokia brand will completely withdraw from the Chinese mainland market, and even The "OEM" sales method will no longer exist. HMD will stop producing Nokia-branded smartphones and instead focus on promoting and selling its own brand of mobile phones. In the future, mobile phones sold in the Chinese mainland market will no longer carry the Nokia logo, but will use the HMD brand logo.

1. HMD Global, a leading manufacturer in the European smart device market and a global licensee of Nokia mobile phones, announced that it will officially enter the Chinese mainland market. This move heralds an important step in HMD’s strategic layout in the Chinese mainland market.

2. HMD Global was founded by a group of former Nokia managers and has been responsible for managing the Nokia phone and tablet brands since partnering with the company in 2016. Under HMD's leadership, Nokia phones moved from Windows Phone to the Android ecosystem. Now, a chapter in the history of Nokia smartphones has officially come to an end as HMD pivots to develop its own brand.
3. HMD Global’s entry into the Chinese mainland market is not only an important step in its business expansion, but also symbolizes a new transformation of the Nokia brand in the Chinese mainland market, which is expected to bring a new mobile phone brand to consumers. choose.

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