Counterpoint: China's smartphone sales increased by 6% year-on-year in the second quarter of 2024, with vivo taking the top spot

News on July 26, according to the latest monthly mobile phone sales data service from market research organization Counterpoint, in the second quarter of 2024, China’s smartphone market showed a positive growth trend, with sales increasing by 6% year-on-year. This growth rate was boosted by the 618 Shopping Festival promotions, during which smartphone sales jumped 6.8% year-on-year. This performance not only further confirms that the world's largest smartphone market is recovering strongly, but also injects optimistic expectations into the overall prospects of global smartphone sales in 2024. The report detailed that in the Chinese smartphone market in the second quarter of 2024, vivo ranked first with a market share of 18.5%, followed by Apple and Huawei, occupying 15.5% and 15.4% of the market share respectively. While maintaining its leading position, Vivo has also successfully optimized its product portfolio. The sales proportion of its high-end X series has increased compared to the past few years, especially the new X100 Ultra this quarter, which has won the favor of consumers with its flagship imaging experience.

1. According to the editor’s understanding, Apple’s iPhone 15 Pro and Pro Max sales accounted for approximately 50% in the second quarter of 2024, an increase from the 47% of iPhone 14 Pro and Pro Max in the same period last year. This data reflects the strong preference of Chinese iOS users for Pro models. Its excellent processing performance, imaging capabilities and display effects have become the main factors attracting consumers.

Huawei also achieved remarkable results in the second quarter of 2024, with its sales increasing by as much as 44.5% year-on-year, the highest growth rate among all brands. This is mainly due to the hot sales of the P70 series and Nova 12 series. Still, Huawei's market share in the quarter was 15.4%, not yet back to its peak level of about 40% reached in 2020.
2. In the second quarter of 2024, major mobile phone brand manufacturers have updated their mid-range price product lines, such as vivo S19, OPPO Reno12 and Honor 200. These new products have successfully attracted a large number of female users through enhanced imaging functions and colorful designs. In addition, mobile phone brands have also begun to use generative AI functions to highlight the differentiation of their products. For example, the AI-based image background cleaning function has been enthusiastically welcomed by consumers.
3. Counterpoint predicts that with the continued push of technology, mobile phone brands will bring more innovative features based on generative AI to Chinese smartphone users in the second half of 2024. At the same time, with the update of flagship product lines of Chinese mobile phone brand manufacturers in the third quarter, including the release of straight and foldable mobile phones, market competition will further intensify. -->

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