2024 is definitely a happy year for photography enthusiasts. In the past six months alone, the camera market has welcomed a number of flagship cameras such as Canon R1, Fujifilm GFX 100S ii, and Nikon Z6iii. , of course, there are also products such as Fuji X100Vi, Sony ZV-E10ii, and Ouzhixin OM-1 ii that are more user-friendly.

However, upon closer inspection, it is not difficult to find that the selling price of these cameras is still a bit high for most consumers. Not all users can spend thousands or tens of thousands to buy a camera, so the price Lower entry-level cameras have become their first choice when it comes to cameras.

(Picture source: Fuji JD.com official self-operated flagship store)

As one of the most popular camera brands in the past two years, Fuji has recently been revealed to be preparing to launch two more affordable cameras The products are respectively Fuji X-M5 and Fuji X-E5. The former will most likely be available to us in the second half of this year, while the X-E5 will not be officially launched until around the beginning of next year.

According to the previous pricing of these two product lines, their prices are around 5,000 yuan, which is much more affordable than the current Xs series and XT series, which start at 8,000 to 9,000 yuan. If there are improvements in appearance and film simulation, I believe they will become two popular models.

Is it more people-friendly, or is it more cutting edge?

Let’s talk about the Fuji X-M5 first. Many users may not know that Fuji has the X-M product line. In fact, this series has only one generation of products so far (the X-M1 released in 2013), and Because the positioning is too entry-level, the configuration can only be described as "a beggar among beggars". In addition, Fujifilm later launched the X-A series with a similar positioning, so the X-M series naturally stopped updating.

(Picture source: Hummingbird.com)

Such a seemingly inconspicuous product line was suddenly "resurrected" after 11 years, which inevitably left Xiao Lei a little confused mind. After carefully reviewing the information, I realized that the Fujifilm X-A series, which was originally positioned as an entry-level model, has not updated its products for four years, and there is currently no information about new models leaked out.

Xiao Lei’s personal guess is that Fujifilm may think that the reputation of the X-A series is far inferior to popular products such as XT, . It is better to choose to directly cut off the X-A series and resurrect the X-M product line, which is regarded as a "new member" in everyone's mind, so as to attract consumers who need to buy entry-level cameras.

As for the configuration and parameters, there is currently no news about the X-M5 on the Internet, but based on its positioning and the technology currently controlled by Fujifilm, there is a high probability that it will be a reskinned version of the Xs-10 , that is, equipped with a 26.1-megapixel APS-C frame CMOS, supporting video shooting and output up to 4k/30 frames, and finally optimizing and upgrading the most important focusing system, making it unique in the entry-level camera market Good product competitiveness.

(Picture source: Fuji official)

The second Xiaolei is more familiar. The X-E series is different from the X-M series. Before the Xs series was officially released, it was Fuji’s most cost-effective A product line, a unique retro design + pretty good configuration + a price of just over 5,000 yuan also make it Xiaolei’s first Fuji camera. Apart from anything else, spending more than 5,000 yuan to buy such a good-looking camera with good photo effects is indeed the choice of many novices.

(Picture source: Fujifilm official)

In addition, considering that X-E4 is already an old product released in early 2021, it is indeed time for an iterative update in 2025, so Compared to the X-M5 mentioned earlier, Xiaolei believes that the X-E5 news is much more credible.

As for its configuration parameters, based on the currently exposed information and Xiaolei’s personal understanding of Fujifilm’s product line, first of all, the X-E5 will definitely be equipped with Fujifilm’s most mainstream 40.2-megapixel APS-C frame sensor (it seems that Fujifilm also There is only such a new CMOS), paired with Fujifilm’s self-developed X-Processor 5 processor, which is faster than the previous generation X-E4 equipped with the X-Processor 4 processor in terms of focusing speed, photo writing, and video recording. Quite a few.

Secondly, there are changes in film simulation. Due to positioning and pricing factors, the X-E5 will most likely not be equipped with film simulation filters newly launched in the past two years. But the two classic filters, Classic Neg and Nostalgic Neg, will definitely not be absent. After all, many consumers buy Fuji cameras because of these two filters. It is said that film simulation is one of Fuji’s main selling points. Not an exaggeration.

(Picture source: Fujifilm official)

As for the new 7.0 five-axis IBIS anti-shake architecture on the XT5 and X100Vi, there is a high probability that it will not be delegated to the X-E5, if it is really delegated Yes, the sales of XT5, X100Vi, Xs20 and XT50 will be affected. In other words, the X-E5's film yield is quite worrying. After all, during the shooting process, even a slight shake may cause blur, and the negative impact will be even greater in dark light environments.

Although it seems that the X-E5 has been emasculated in every aspect, don’t forget that it is one of Fujifilm’s few entry-level product lines, not to mention that the X-E series is positioned to be lighter and smaller, making it The APS-C format camera has a body shape close to that of an M43 format compact camera, and it is quite reasonable to simplify the configuration.

(Picture source: Fuji official)

As for the price, considering Fuji’s current confusing product line and somewhat confident pricing, Xiaolei guessed that it should be priced at 6,499 yuan Up and down, although this price is still a bit more expensive than the Nikon Z30, Canon R50 and Sony ZV-E10i next door, considering Fuji's "brand premium" today, this price is suitable for consumers who like Fuji but don't have a big budget. , is a good choice.

The only thing that worries Xiaolei is that if the X-E5 is priced conscientiously and people-friendly, then it is very likely to become the next "premium machine". The only way to buy the original price machine is to find a local as much as possible dealers have pre-ordered in advance.

Is entry-level camera really what the market needs?

As an old enthusiast who has been playing with SLR cameras all the way, Xiao Lei has never been very interested in entry-level cameras, and he does not recommend his friends to buy entry-level cameras. The reason is very simple. For someone who has never touched one before For those who are new to photography and don’t know any post-processing, an entry-level camera priced at 5,000 to 6,000 yuan paired with a kit worth several hundred yuan will not even perform as well as many of the current imaging flagship phones.

This is not a "violent comment" made by Xiao Lei here. Some people will say that the CMOS size of the camera is beyond the reach of mobile phones in this life, and its image quality resolution and tolerance are not comparable to that of mobile phones. But don’t forget that the algorithm behind the current mobile phone images is quite complete. When the tolerance is not good enough, manufacturers have introduced multi-frame synthesis technology. When the resolution is not good enough, they use one-inch base and super-resolution algorithms.

(Picture source: Fujifilm official)

The emergence of computational photography has made leaps and bounds in the image performance of mobile phones. Many parameters that need to be continuously adjusted on the camera can only be used on the mobile phone. Just press the shutter button.

Of course, the camera is not without its merits. Its advantages lie in more details, more controllable post-production, more professional operation, and more interchangeable lenses. Its disadvantages include dependence on post-production, high price, and difficulty in carrying. Convenient and requires various maintenance and so on. If you are not a photography enthusiast, the camera is definitely not as useful as a mobile phone in your hands.

(Photo source: Photographed by Lei Technology)

This is especially true for entry-level cameras. If you have a certain foundation and technical accumulation in photography, then entry-level cameras The configuration of the camera may not be able to meet your needs. Within half a year, it will be second-hand and replaced with a high-pixel camera; and if you just want to experience the freshness brought by photography, it is better to find a friend or some After borrowing a camera from the rental platform, you will understand after experiencing it whether you like photography or just enjoy the feeling of holding a camera.

(Photo source: Photo by Lei Technology)

因此小雷個人其實並不是很認可相機廠商們推出各種在功能和配置上都無比簡單的入門級相機，美名其曰說是為了幫助小白更好地理解和上手相機，實際上就是清倉割韭菜罷了。

（圖片來源：索尼官方）

所以在小雷看來，之後的相機市場可能會分成兩個極端，專業攝影師們需要的專業相機在性能和價格上會越來越高，這也是相機市場發展的必然；而一般用戶所需要的相機會更偏向個人化和高顏值，它們在硬體參數上的提升可能不會那麼大，但在用戶的操控體驗以及出片率方面會有更大的提升。

寫在最後

如何將這些普通消費者「培養」成一個攝影愛好者，才是相機廠商們當下最應該做的事情。

它們可以簡化相機的操作邏輯，加入更多的AI提高智能性，而不是用配置簡單的入門級相機去帶偏用戶。

富士作為這幾年熱度最高的相機品牌，它確實帶動了很多普通消費者入坑攝影，但富士的賣點並非不能復刻，尼康和佳能也先後推出了對應的競爭機型。

如果富士再不做出改變，而是一味地透過擠牙膏來賺錢的話，那麼它的下場可能不會太好。

2024上半年，科技圈風起雲湧。

大模型加速落地，AI手機、AI PC、AI家電、AI搜尋、AI電商…AI應用層出不窮；

Vision Pro開售並登陸中國市場，再掀XR空間運算浪潮；

HarmonyOS NEXT正式發布，行動OS生態生變；

汽車全面進入“下半場”，智能化成頭等大事；

電商競爭日益劇烈，卷低價更卷服務；

出海浪潮風起雲湧，中國品牌邁上全球化征程；

……

7月流火，雷科技·年中回顧專題上線，總結科技產業2024上半年值得記錄的品牌、技術和產品，記錄過去、展望未來，敬請關注。

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