Samsung, Apple and Xiaomi lead the way, global smartphone sales in Q2 2024 are released

News on July 15, the global smartphone market ushered in significant growth in the second quarter of 2024. According to the latest data released by the research organization Counterpoint
Research, sales in the quarter increased by 6% year-on-year. This growth rate is not only Marking the highest level in three years, it also highlights the strong momentum of the market recovery. Amid the fierce competition among global smartphone brands, Samsung once again consolidated its leading position, ranking first with a market share of 20% and achieving a year-on-year growth of 5%. Followed closely by Apple, although its market share reached 16%, its sales suffered a 1% year-on-year decline, showing the cruelty of market competition. fenye1. Xiaomi ranks third with 14% market share and 22% year-over-year growth.

2. vivo ranks fourth with 8% market share and 9% year-on-year growth.
3. Although OPPO has 8% market share, its sales fell by 16% year-on-year, ranking fifth.

   

   According to the editor’s understanding, the cumulative market share of the top five smartphone brands has declined compared with the same period last year. This is mainly due to the competitive pressure brought by the strong rise of Huawei, Honor and other brands.

At the same time, the total market share of the top ten brands is close to 90%, further confirming the acceleration of market integration trends and the increasingly fierce competition among brands.

However, facing the future, the growth of the smartphone market is expected to slow down. With the extension of consumer replacement cycles (some users even consider replacing new phones after more than 50 months) and the lack of innovation in mobile phones, consumers are obviously less motivated to replace their phones. This trend poses higher challenges to mobile phone manufacturers. How to seek breakthroughs in product innovation and user experience will become a key factor in determining the future market structure.
-->

The above is the detailed content of Samsung, Apple and Xiaomi lead the way, global smartphone sales in Q2 2024 are released. For more information, please follow other related articles on the PHP Chinese website!