IDC: Global smartphone shipments in the second quarter of this year were 285.4 million units, with Samsung/Apple/Xiaomi/vivo/OPPO ranking among the top five

Thanks to netizens Xiaozhi and Light Picker for submitting clues! According to news on July 15, IDC (International Data Corporation) today released the global smartphone shipment report for the second quarter of 2024. Data show that global smartphone shipments increased 6.5% year-on-year in the quarter to 285.4 million units. While this marks the fourth consecutive quarter of shipment growth and fuels an expected recovery this year, demand has not fully recovered in many markets and challenges remain. Nabila Popal, research director for IDC's global tracking team, said the top five companies all achieved year-on-year growth, but competition among market leaders has intensified and price bands have intensified polarization. “Apple and Samsung continue to drive upmarket and benefit from the ongoing premiumization trend; many leading Chinese original equipment manufacturers (OEMs) are increasing shipments of low-end products to gain market share amid weak demand . Therefore, the share of mid-range devices is challenged.” Nabila Popal said that the current smart upgrade market is still exciting due to the increase in average selling prices and the craze of generative AI mobile phones. "Generative AI smartphones are expected to be the fastest-growing mobile innovation we have seen to date, and are expected to capture 19% of the market this year and reach 234 million units shipped." The specific data and situation are summarized as follows: Samsung It ranked first with a shipment share of 18.9% (53.9 million units shipped, a year-on-year increase of 0.7%), thanks to its strategic focus on flagship products and a strong AI strategy. Apple ranked second with 15.8% market share (45.2 million units shipped, up 1.5% year-over-year), with improved performance in China and other key regions. Xiaomi ranked third with 14.8% market share (42.3 million units shipped, up 27.4% year-on-year), with strong performance in China and emerging markets. Vivo and OPPO tied for fourth with market shares of 9.1% and 9.0% respectively (vivo shipped 25.9 million units, a year-on-year increase of 21.9%; OPPO shipped 25.8 million units, a year-on-year increase of 1.8%). Vivo also performed strongly in China's emerging markets, and OPPO's 1.8% growth was driven by its successful expansion outside China. Fenye needs to note that IDC defines a "tie" as a difference of 0.1% or less in the revenue or shipment shares of multiple manufacturers.

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