April sales report card released: Ideal reaches the top of the new force, Xiaomi Motors achieves good results in its first battle

According to news on May 7, this year’s Beijing Auto Show is the most lively one in recent years, and its popularity even surpassed the Shanghai Auto Show that restarted last year. In this car feast, bosses from various cars companies appeared one after another, especially Lei Jun, CEO of Xiaomi Group . His appearance brought great traffic and attention to the auto show. However, as the auto show comes to an end, each automobilecompany ultimately needs to prove its strength with sales volume. During the May Day holiday, major new energy automobile companies announced their April sales results. Among them, Ideal Automobile surpassed the Qingdao category for the first time this year and topped the list of new forces, delivering 25,787 new cars, a year-on-year increase of 0.4%. NIO Auto also delivered excellent data of more than 15,000 vehicles, a year-on-year increase of 134.6% and a month-on-month increase of 31.6%. As a new force, Xiaomi Auto delivered 7,058 units of its first model, SU7, in the first month, and the number of locked orders was as high as 88,063 units, demonstrating strong market competitiveness.

According to the editor’s understanding, Li Auto launched its flagship model L6 in April, and the cumulative orders exceeded 20,000 units within 12 days of its launch. In addition, Li Auto also announced a new price system, offering discounts of up to 20,000 yuan on some models, and providing cash subsidies for the price difference to old car owners. These measures will undoubtedly further drive the desired sales growth. Huawei announced sales data for the first time this month through Hongmeng Smart, including the combined sales of Wenjie and Zhijie, with a total of nearly 30,000 new cars delivered. However, the delivery volume of Wenjie brand in April fell by 21% month-on-month, and was surpassed by Li Auto. NIO launched a "0 down payment" car purchase plan in May, as well as an exclusive subsidy of up to 20,000 yuan for "trade-in" users, which is expected to have a positive impact on sales. Xpeng Motors' performance continued to be lower than expected. In April, it sold less than 10,000 new cars, a year-on-year increase of 33% and a month-on-month increase of 4%, but it still did not reach the 10,000-unit level. In order to boost sales, Xpeng Motors conducted two rounds of price cuts in April, but the effect was not obvious. In addition, Leapao Auto and Nezha Auto also showed very different market trends. Leapmotor delivered 15,005 vehicles in April, a 72% year-on-year increase, continuing its impact on the first echelon. Although Nezha Automobile delivered 9,017 new cars in April, a decrease from the same period last year, orders for its new model Nezha L have exceeded 15,000 units, and large-scale deliveries are expected to begin this month. BYD Auto's sales in April once again exceeded the 300,000 mark, a year-on-year surge of 48.96%. Among them, overseas passenger car exports surged 177% year-on-year. Many of BYD Auto's brands have also achieved impressive sales results. Although GAC Aion's sales declined both month-on-month and year-on-year in April, its position in the new energy market remains solid. Overall, this year's Beijing Auto Show not only showcases the latest technologies and products of various car companies, but also reflects the fierce competition and rapid development of the new energy vehicle market. With the continuous advancement of technology and the continuous expansion of the market, the future of the new energy vehicle market contains infinite possibilities.

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