How to write a short video content planning proposal? What does content planning do?

In this era of information explosion, how to create interesting and valuable short video content to attract more viewers has become the focus of many creators. A high-quality short video content plan is the key to achieving this goal. So, how to write a short video content planning proposal?

1. How to write a short video content planning proposal?

1. Clear positioning and goals

Before writing a short video content plan, you must first clarify the positioning and goals of the short video. This includes the theme, style, audience, etc. of the short video. For example, you can choose a humorous theme to appeal to a younger crowd. Clear positioning and goals will help with the specific implementation of subsequent plans.

2. Creative planning

Creativity is the soul of short videos. In the planning proposal, the creative points of the short video need to be described in detail. This includes storyline, character setting, visual style, etc. The creative planning must be novel, unique and attractive to make the short video stand out among many works.

3. Script and Storyboards

The script is the basis of the short video, and the storyboard is the visual expression of the script. In the planning project, the script outline and storyboard of the short video must be provided. The script should be compact and coherent, and the shots should be clear and specific, so that the filming team can shoot according to the script.

4. Shooting and production plan

In the planning proposal, the shooting and production plan of the short video needs to be listed. This includes filming location, time, people, equipment, etc. Shooting and production plans should be detailed to ensure the smooth progress of the shooting process.

5. Budget and marketing strategy

The shooting and promotion of short videos require certain financial support. In the planning proposal, the budget for the short video should be listed, including shooting costs, post-production costs, promotion costs, etc. It is also necessary to formulate a marketing strategy for short videos, including platform selection, release time, promotion methods, etc.

2. What should be done in short video content planning?

1. Research audience needs

Understanding the audience’s needs and preferences is the key to short video content planning. Through surveys, analysis, and research, we can understand the age, gender, interests and hobbies of the target audience, so as to create content that meets their needs.

2. Analyze competing products

Study the short video content of competitors and analyze their strengths and weaknesses to help improve your own planning. Understand the themes, styles, creativity, etc. of competing products to find your own unique entry point.

3. Innovation and differentiation

The short video market is highly competitive. To stand out, you must innovate and differentiate. In content planning, we must pay attention to innovation, explore unique creative points, and create a style that is different from other works.

4. Pay attention to picture quality and visual effects

As a form of visual art, short video quality and visual effects are crucial. In the planning project, attention should be paid to aspects such as picture style, lens use, and post-production, and strive to create high-quality short video works.

Writing a short video content plan is an important part of short video creation. Only with clear positioning and goals, creative planning, scripts and storyboards, shooting and production plans, budgets and marketing strategies can interesting and valuable short video content be created.

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