How many fans of a WeChat video account can bring goods? What are the requirements for live streaming of goods through a video account?

As a short video content platform launched by Tencent, WeChat Video Account has quickly become the new favorite of content creators and brand merchants since its launch. It not only provides a stage for users to showcase their creativity and talent, but also opens up a new marketing channel for merchants - live streaming. Many creators and merchants are concerned about how many fans are needed to start selling products on a video account.

1. How many fans of the WeChat video account can bring goods?

There is no strict standard regarding the number of fans required for WeChat video accounts to bring goods. The ability of a video account to bring goods depends more on factors such as content quality, fan interaction rate, and personal influence:

Content is king: High-quality content can attract users' attention and convert them into fans, laying the foundation for bringing goods.

Quality of fans: Fan activity and participation are more important than quantity, and loyal fans are easier to convert into purchasing power.

Personal brand: Establish a personal brand and improve your recognition and trust in the hearts of fans.

Platform policy: The video account may adjust the delivery threshold according to the platform policy, such as the number of fans, content quality, etc.

Although there is no clear requirement for the number of fans, generally speaking, having a certain number of fan base will be more conducive to achieving the effect of bringing goods.

2. What are the requirements for live streaming of goods through a video account?

To successfully carry out live broadcast on the video account, the following conditions need to be met:

1. Real-name authentication: According to the regulations of the WeChat platform, real-name authentication is required to activate the live broadcast function.

2. Account activity: Keep your account active, publish content regularly, and interact with fans.

3. Content specifications: Comply with the platform content specifications and do not post illegal content to avoid account restrictions.

4. Live broadcast permission: If you meet the account level and conditions required by the platform, apply for the live broadcast function.

5. Product preparation: Make sure there are products available for sale and comply with relevant national laws and regulations.

6. Logistics and distribution: Establish a complete logistics and distribution system to ensure that goods can be delivered to consumers in time.

7. After-sales service: Provide good after-sales service, solve consumers’ after-sales problems, and improve user satisfaction.

8. Marketing strategy: Develop effective marketing strategies, such as limited-time discounts, coupon issuance, etc., to attract users to purchase.

The WeChat video account does not entirely depend on the number of fans, but more importantly, the quality of the content, fan interaction and personal brand influence. At the same time, meeting the conditions for live streaming, such as real-name authentication, account activity, compliant content, etc., is also the key to successfully bringing goods.

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