Comparative analysis of the differences between JD.com Express Edition and JD.com

What is the difference between Jingdong Express Edition and Jingdong? This problem bothers many users. PHP editor Yuzai brings you a detailed comparative analysis of Jingdong Express Edition and Jingdong to help you understand the differences, advantages and disadvantages of the two. In the following article, we will conduct a comprehensive comparison in terms of interface, functions, discounts, etc., so that everyone can make a wise choice.

The advantage of Jingdong Express Edition is that it can make full use of existing conditions to do things without having to invest too many resources and do more new construction. JD.com only needs to have a deep understanding of the consumption habits of users in lower-tier markets on the one hand, and on the other hand, it can select products suitable for them in the original system and present them to them in a simpler and easier way. Another point is that my country's social class mobility is relatively active, urbanization is relatively fast, and residents' income growth rate is the fastest in the world. So today's users in emerging markets may also become tomorrow's mature market users. Conversion is easier. Once the JD.com Express Edition is completed, it will create a huge incremental user pool for JD.com, which is extremely meaningful to JD.com’s long-term development.

Now the Dongjisu version APP has been launched in all major application markets. This large and small e-commerce APP, which only has over 30 MB, is clearer to view and more direct to operate. Of course, game tasks are still the core. For example, at the core of the homepage, there are entrances to interactive gameplay such as [Red Envelope Monopoly] and [Tweeting to Make Big Money], and at the bottom there is a [Kankan] channel for watching short videos of products.

In addition to the basic configuration of sinking APP products such as [9.9 yuan special price] [1 yuan grab] and other sinking APP products, the JD Express Edition APP homepage also has a [second big name] similar to the flash sale section of the JD main website 】, involving well-known brands in multiple categories. It is understood that the [Extremely Good Goods] section, which is prominently located on the homepage, collects products distributed using JD Logistics. Its products and services seem to be on par with those on the JD main website.

This drastic move to spin off a new APP may indicate that it is time for JD.com, which is no longer absent in the C2M and white-label industry, to inscribe the two words of "sinking into the market" Its core brand [JD.com] is in these two words. Only when this core brand asset is put aside can JD.com truly embrace the sinking market.

In the battle to sink the market, the industry has now reached consensus: Pinduoduo is Taobao’s opponent, while JD.com’s opponent is not Pinduoduo. JD.com now has basic social fission model products like Jingxi, but this is not all for JD.com.

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