Omdia predicts that OLED displays will become a new trend in the mobile PC market, and Apple MacBook Pro will be introduced as soon as 2026

News from this site on May 28, Omdia’s latest “Display Panel Long-term Demand Forecast Tracking Report” shows that the mobile PC market’s demand for OLED displays is expected to grow at a compound annual growth rate of 37% from 2023 to 2031. growth rate (CAGR). According to the report, the demand for OLED displays will continue to grow, mainly due to the increasing demand for high-quality, high-performance and high-resolution displays in the mobile PC market. OLED technology has the advantages of high contrast, wide viewing angle and fast response time, and can provide a better visual experience, so it has been favored by more and more manufacturers and consumers. Omdia Analysis

This surge shows the trend of more and more brands choosing to adopt OLED panels in their high-end laptops and tablets.

# Analysts pointed out that due to the impact of the new crown epidemic and inflation, the demand for OLED in notebooks and tablets will increase in 2022 and 2023. Slowing down, but with the emergence of AI PCs and advancements in AI performance, PC manufacturers have begun to launch related new products this year. It is expected that "Microsoft will stop supporting Windows 10 in the second half of 2025". This factor will also stimulate laptops and tablets. The market is recovering.

As the demand for OLED displays continues to increase, mainstream display manufacturers are making strategic positioning adjustments and follow-up to cater to this trend.

Ricky Park, senior principal analyst at Omdia Display Research, said, “Apple is very likely to introduce OLED into its MacBook Pro models in early 2026. This move may trigger a significant increase in demand for OLED panels in the laptop market. Growth, demand may reach more than 60 million by 2031.”

Refer to previous reports on this site, Samsung Display and BOE have announced investments in the G8.6 OLED factory in 2023, and plan to purchase new equipment for large-scale production. Lay the foundation for production. At the same time, China's Visionox is also preparing to invest in new production lines and is expected to start mass production in 2026 or 2027. This will be critical to meeting the growing demand for OLED displays in laptops and tablets.

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